iHeartMedia Flips WMIA/Miami to The New ''Totally 93.9''
| RADIO ONLINE | Thursday, July 9, 2020 |
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 WMIA-FM |
iHeartMedia flips AC WMIA-FM (93.9 MIA)/Miami to the new "Totally 93.9," "All 90's, All the Time." The new format will play the biggest 90's hits from artists such as Backstreet Boys, Britney Spears, Jennifer Lopez, NSYNC, Mariah Carey, Ricky Martin, Destiny's Child and more. In addition, listeners can also expect two 90-minute commercial-free music sweeps to start and end each workday -- weekdays at 8am and 5pm.
"We are excited to bring our vibrant new 90's format to 93.9 listeners and advertisers," said iHeartMedia Miami President Brian Olson. "We are certain that Totally 93.9 will quickly become a favorite destination for 90's music fans."
"Totally 93.9 is South Florida's first all 90's station," added iHeartMedia Miami Senior Vice President of Programming Rob Miller. "In these anything but normal times, we believe our audience is craving a familiar and nostalgic listening experience that brings back fun memories of their high school and college years, and we think Totally 93.9 is 'da bomb.'"
