Acast Marketplace Adds Virtual Storefront

RADIO ONLINE | Thursday, July 16, 2020

Acast's Marketplace now has a virtual storefront. Advertisers can browse Acast's global inventory of thousands of monetizable podcasts, and use search criteria to filter a list of shows that best fit their brief and budget. Filters include audience demographics such as age, gender and language, podcast subject categories, and more - and, once selected, the advertiser will work with Acast's experienced sales team to bring that selection to life through an ad or sponsorship campaign.

Over the past six years, Acast has generated nearly $100 million in revenue for podcasters around the world, running hugely successful ad and sponsorship campaigns for more than 3,000 brands. Acast Marketplace, launched in February as the home of podcast buying globally, giving advertisers access to the world's best podcasts, the most talented creators, and the most engaged listeners - across any and every podcast listening platform.

The new storefront makes the journey from inquiry to campaign execution is simpler than ever. Advertisers can, for the first time, see Acast's vast network of podcasts in one place, getting closer to the shows that reach their target audiences - wherever and whenever they listen.

Joe Copeman, Global SVP of Sales at Acast, said, "This new ‘front door' into the Acast Marketplace will help us connect even more advertisers with podcasts, as well as attracting and educating new brands in podcast advertising - which in turn will drive more revenue for our creators."