Home Login RADIO ONLINE RSS Facebook
Advertisement

Ruth Presslaff Named National Spokeswoman of MIW Group


Ruth Presslaff
Ruth Presslaff

The Mentoring & Inspiring Women in Radio (MIW) Group Executive Committee has announced that Presslaff Interactive Revenue Founder and leader of Second Street Media Enterprise Sales, Ruth Presslaff, has been named the MIW National Spokeswoman. She succeeds Mesnik Group President Denyse Smith Mesnik, APR who assumed the role in 2017 and will continue serving as a member of the MIW Group Executive Committee.

The MIW Group is a volunteer organization dedicated to developing management and leadership skills for women in radio broadcasting, and equally committed to advocating the advancement of women to senior positions in the industry. Joan Gerberding became the MIW Group's first national spokeswoman in 2000, followed by Heidi Raphael in 2008, Kay Olin in 2014 and Denyse Mesnik in 2017.

"Serving as a spokeswoman for the MIWs has been a professional and personal highlight," said Mesnik. "Knowing that my friend, Ruth Presslaff, will now have this incredible experience makes the transition quite special. A longtime member of the Executive Committee, Ruth is more than prepared to step into the role of MIW Group National Spokeswoman. Her recognition in the industry, reputation as an innovative entrepreneur, genuine passion for radio and her commitment to nurturing the next generation of leadership makes Ruth a perfect candidate to speak on behalf of the MIWs as the Group continues evolving."

"I'm humbled by this opportunity, eager to take on this challenge and honored to work with a truly stellar Executive Committee of dedicated and powerful women," said Presslaff. "There is a great need to serve our industry by mentoring women broadcasters at this particularly difficult moment in time, and beyond. To follow in Denyse, Kay, Heidi and Joan's footsteps is both daunting, and true to our mission, inspiring!"

Presslaff's career reflects her lifelong connection to radio broadcasting. It started at WTUL (FM), New Orleans, her college radio station (where she was elected the first female General Manager in her sophomore year) and continued to on-air work at WQUE-FM, also in New Orleans. She joined United Stations, first in Affiliate Relations in NY and Washington, DC, then running the Midwest Sales office in Chicago, and ultimately Vice President of Affiliate Relations at the tender age of 26. Ruth started her own firm, now Presslaff Interactive Revenue, in 1988, with a laser focus on using technology to grow audience databases and drive off-air/digital revenue.

In 1997, Ruth sold her company and its technology to Arbitron and served as President of Arbitron subsidiary, Media Marketing Technologies. She subsequently bought her company back, and built a proprietary email and contesting platform that was used by thousands of stations, representing just about every major broadcast group, in the United States. Three years ago, Ruth sold to Second Street where she currently works, running their Enterprise Sales Division. Ruth has consistently been included in Radio Ink's annual listing of "Most Influential Women in Radio" and was named the "MIW Legend" by the magazine in 2019.

Advertisement

Latest Radio Stories

Entercom Q2 Net Revenues Drop 54% to $175.8 Million
Entercom
Entercom
Entercom reported second quarter net revenues dropped 54% to $175.8 million from $380.7 million in 2019, mainly due to the impact of the COVID-19 pandemic. Spot revenue declined 65%, while digital revenue rose 19%. Operating loss was $45.3 million, More

iHeartRadio Tops Podtrac's Podcast Publishers in July
Podtrac
Podtrac
Podtrac has issued the Top Podcast Publishers rankings for July. Topping the chart is iHeartRadio, followed by NPR and the New York Times. Eight of the Top 20 publishers saw an increase in U.S. monthly audience in July over June, led by ESPN/ABC More

Jonathan Shaffer Earns APD Stripes at 104.5 The Zone/Nashville
Jonathan Shaffer
Jonathan Shaffer
CUMULUS MEDIA has appointed Jonathan Shaffer to the Assistant Program Director position for Nashville's Sports Talk 104.5 The Zone/WGFX-FM. A 14-year veteran of Nashville radio, Shaffer will continue in his role as morning show producer as well. More
Advertisement

NAB Accepting Applications for 2021 Leadership Training Program
The NAB Leadership Foundation is accepting applications now through August 19 for the 2021 Broadcast Leadership Training (BLT) program. The BLT program is the foremost executive training program for the broadcast industry and is designed to prepare More

ABC News Radio Announces Coverage of National Conventions
ABC News Radio
ABC News Radio
ABC News has announced special coverage of the 2020 Democratic National Convention on Monday, August 17 through Thursday, August 20 and the Republican National Convention on Monday, August 24 through Thursday, August 27 from 7-11pm ET. ABC News More

Virtual News Center Adds Tim and Kris McLaughlin
Virtual News Center
Virtual News Center
Virtual News Center adds the husband and wife team of Tim and Kris McLaughlin to its lineup of anchors and reporters. The McLaughlins are based in Denver and also own Timberline Media. Tim is a veteran reporter, anchor and News Director. His resume More

Return to Menu

Advertisement

Subscribe to our Newsletter
Radio news and headlines delivered right to your e-mail box -- and it's free.

Advertisement

Advertisement