Key Networks & Virtual Jock Bring Major Market Talent for Barter

RADIO ONLINE | Wednesday, August 12, 2020 | 7:20am CT

Key Networks has partnered with Virtual Jock to provide radio stations of all formats and market sizes with the opportunity to access Major Market on-air talent and programming services for their stations on a barter basis. Experienced Voice Talent customized for any daypart is available and the company also offers innovative music formats, as well as programming stations remotely through its Virtual PD/MD services and voicing and producing all commercial production through its Killer Spots division- all on barter.

Staffed with the biggest talent and voices for all formats, Virtual Jock currently offers 40 full-time in-house voice talent pros offering high quality and fully produced audio programs and imaging with a quick turnaround. Virtual Jock also offers 24/7 Formats that include: CHR, Adult/Classic Hits, Country, Classic Rock, Hot AC, Urban, Jammin Hits/R & B, Dance/EDM and others - all designed to move the PPM needle or make an impact in diary ratings.

Jim Higgins, President & COO, Key Networks, said: "The ongoing disruption from COVID-19 has severely impacted each and every radio company and all have eliminated some on-air positions and daypart shifts as cost-cutting moves in order to retain financial stability. Virtual Jock can now assist these groups and others by offering a no-cost barter option to fill some of these numerous holes and to also reconnect with those disenfranchised listeners. We want to work closely with stations to fill this void as radio is beginning to rebound and Jason Kidd and Virtual Jock are the best in class to align ourselves with to help move this business forward."

"Jason and his team have developed a concept that offers stations a chance to bring top-notch talent across all formats to markets from coast-to-coast," said Dennis Green, Chief Revenue Officer, Key Networks. "Key Networks is delighted to partner with Virtual Jock to provide a marketing opportunity that is cost-effective for stations both large and small to have dynamic and proven talent on their air."

"Right before launching Virtual Jock 5 years ago, many stations were downsizing and losing strong local talent in the process," said Jason Kidd, President/CEO and Founder, Virtual Jock. "Fast forward to now and the need is greater than ever before. Teaming up with Key Networks will allow us to take things to an even higher level, expanding and offering our Major Market talent roster to radio stations across all formats-all on barter. Jim Higgins along with Dennis Green and Rich Baum are the dream team of marketing and syndication and we couldn't be more excited to partner with them!"