Home Login RADIO ONLINE RSS Facebook
Find Radio Online
AM FM HD

Advertisement

The Black Sportz Network Launches with Radio Offerings


The Black Sportz Network
The Black Sportz Network

The Black Sportz Network launches to provide broadcast radio and TV offerings for African American and urban audiences. It's the first sports network owned by a Black woman, founder and CEO DC Livers, who is the longest working Black female reporeter covering the NBA. The network plans to provide content that relies heavily on audio and radio options in addition to digital, SVOD, VOD and social media offerings.

"With so many athletes fed up with the way the mainstream media is censoring their daily protests related to Black Lives Matter, The Black Sports Network is being celebrated by players, agents and advertisers as an idea that is long overdue," said Livers.

"The support that I've gotten since it was announced that I was starting the first Black-owned and woman led sports network has been humbly," added Livers. "I've attended sports conferences like Hashtag Sports and others and I've been amazed that they often try to keep me on the outside despite the reality that I'm the longest working Black woman covering the NBA. These guys know me. They see my struggle as a Black woman in sports and they understand."

Despite past personal experience with the mainstream sports industry discriminating against her, Livers said she's willing to extend an olive branch.

"I almost feel sorry for the sports industry that thinks things will ever go back to normal. It's never going to happen. After years of counseling players on how to handle racial moments their sponsors do, it's time for us to reclaim our content. No player needs a sponsor. The sponsors need the players. I want The Black Sportz Network to have a good working relationship with the sports industry and advertisers, but we were successful in getting brands to pull ads from Facebook. We really don't need sponsors but I'm hoping we'll be able to find partners and sponsors that care about the players and not the money they can bring in for them because sports is the most watched genre on every network. Without a good relationship with the Black community, there's not a sports industry company out there that can survive," she said.

Advertisement

Latest Radio Stories

iHM/New York Region President Scott Hopeck to Exit
Scott Hopeck
Scott Hopeck
iHeartMedia/New York Region President Scott Hopeck will exit after nearly 20 years to pursue another opportunity. He's headed the New York region since 2015 and previously had oversight of the company's cluster of stations in Phoenix. Before that, More

BFoA Launches Social Media Campaign ''12 Days of Giving''
Broadcasters Foundation of America
Broadcasters Foundation of America
The Broadcasters Foundation of America is launching a social media campaign on Monday, December 11 with "12 Days of Giving." Each day will feature a different message, ranging from thank you notes from grant recipients to positive statements about More

Skyview Networks Extends Partnership with SnoCountry
Skyview Networks
Skyview Networks
SnoCountry, a source for snow conditions and ski resort information, and Skyview Networks ink a renewal of their partnership for network audio sales. By utilizing Skyview's sales platforms, advertisers can reach SnoCountry's winter enthusiasts with More
Advertisement

WGTS-FM/Washington DC Collects Toys for Tots
WGTS collects Toys for Tots
WGTS collects Toys for Tots
WGTS/Washington, DC is teaming with the United States Marine Corps and DC ABC affiliate 7 News to collect toys for kids. All three groups joined together at the Iwo Jima Memorial to host one of the largest toy drives in the region. For six hours, More

WPLR & WFOX's Chaz and AJ Raise $167,200 in Cash and Toys
Chaz 'n AJ Toy Drive
Chaz 'n AJ Toy Drive
WPLR/New Haven & WFOX/Milford morning hosts Chaz and AJ spent Friday morning at Jordan's Furniture New Haven collecting cash and toys equaling $167,200 to be distributed to Connecticut children's charities. The annual "Chaz and AJ McDermott More

Spanish Broadcasting President/COO Albert Rodriguez Resigns
Albert Rodriguez
Albert Rodriguez
In a surprise announcement during the company's third quarter earnings call on Thursday, Albert Rodriguez said he is stepping down as President & COO of Spanish Broadcasting System. Rodriguez was named COO in May, 2012, and then President in More

Return to Menu

Advertisement

Subscribe to our Newsletter
Radio news and headlines delivered right to your e-mail box -- and it's free.

Advertisement

Advertisement