Home Login RADIO ONLINE RSS Facebook
Advertisement

The Black Sportz Network Launches with Radio Offerings


The Black Sportz Network
The Black Sportz Network

The Black Sportz Network launches to provide broadcast radio and TV offerings for African American and urban audiences. It's the first sports network owned by a Black woman, founder and CEO DC Livers, who is the longest working Black female reporeter covering the NBA. The network plans to provide content that relies heavily on audio and radio options in addition to digital, SVOD, VOD and social media offerings.

"With so many athletes fed up with the way the mainstream media is censoring their daily protests related to Black Lives Matter, The Black Sports Network is being celebrated by players, agents and advertisers as an idea that is long overdue," said Livers.

"The support that I've gotten since it was announced that I was starting the first Black-owned and woman led sports network has been humbly," added Livers. "I've attended sports conferences like Hashtag Sports and others and I've been amazed that they often try to keep me on the outside despite the reality that I'm the longest working Black woman covering the NBA. These guys know me. They see my struggle as a Black woman in sports and they understand."

Despite past personal experience with the mainstream sports industry discriminating against her, Livers said she's willing to extend an olive branch.

"I almost feel sorry for the sports industry that thinks things will ever go back to normal. It's never going to happen. After years of counseling players on how to handle racial moments their sponsors do, it's time for us to reclaim our content. No player needs a sponsor. The sponsors need the players. I want The Black Sportz Network to have a good working relationship with the sports industry and advertisers, but we were successful in getting brands to pull ads from Facebook. We really don't need sponsors but I'm hoping we'll be able to find partners and sponsors that care about the players and not the money they can bring in for them because sports is the most watched genre on every network. Without a good relationship with the Black community, there's not a sports industry company out there that can survive," she said.

Advertisement

Latest Radio Stories

SBS Names Donny Hudson EVP/Local Media for Markets
Donny Hudson
Donny Hudson
Spanish Broadcasting System names native Miami executive Donny Hudson as Executive VP of Local media for Radio/TV and Digital for all SBS markets. He'll retain his role as General Manager, working out of the SBS offices in Miami. Hudson was recently More

Audacy/Chicago Ups Solk to VP/Programming & Operations
Greg Solk
Greg Solk
Audacy promotes Greg Solk to Vice President of Programming and Operations for its Chicago market, effective August 1. In this role, Solk will oversee programming and operations for WXRT-FM (93XRT), WBMX-FM (104.3 JAMS), WUSN-FM (US99), More

iHeartMedia and NBA Team Up for New Slate of Podcasts
iHeartMedia and the National Basketball Association (NBA), today announced a multi-year podcast partnership, which will feature the launch of more than 20 new iHeartRadio-NBA co-produced podcasts. The new slate of NBA podcasts will be distributed More
Advertisement

Audacy Kicks Off Special Football Training Camp Programming
Audacy has announced special professional football Training Camp programming available live exclusively on the Audacy digital platform. "Training Camp Live," an in-depth look at professional football training camp and preseason storylines, will be More

Mark Elliott Joins Local Radio Networks as Fill-in Host
Mark Elliott
Mark Elliott
Mark Elliott, who handles mornings for WLXT (Lite 96.3) in Petoskey-Traverse City, MI, joins Local Radio Networks as a fill-in host. Elliott will be working with various formats in the Local Radio Networks realm starting this weekend. "I've worked More

The Bud and Broadway Show Picks Up Two New Affiliates
Bud and Broadway
Bud and Broadway
Syndicated "The Bud and Broadway Show" has expanded its reach into the Pacific Northwest with the addition of Country KCLK/Lewiston, ID and Country KUBQ-FM/La Grande, OR for mornings. Both add the program, effective Monday August 2. Jerry Broadway More

Return to Menu

Advertisement

Subscribe to our Newsletter
Radio news and headlines delivered right to your e-mail box -- and it's free.

Advertisement

Advertisement