Chad Heritage Joins Cumulus/Memphis to Program WGKX/WKIM

RADIO ONLINE | Wednesday, September 30, 2020 | 7:58am CT

Chad Heritage

Cumulus Media has appointed Chad Heritage as Program Director for Country radio station WGKX-FM/KIX 106 and for Adult Contemporary station WKIM-FM (98.9 The Bridge) in Memphis, TN. Heritage imports from iHeartMedia, where he was National Brand Coordinator since 2009 and Senior Vice President of Programming for iHeartMedia, Little Rock, AR, since 2006. He also served as Program Director of KSSN/KMJX for the past 23 years. Under his leadership, his stations have won multiple CMA Radio Station of the Year for Medium Market awards.

"I'm beyond excited to join the extremely talented Cumulus team in Memphis," said Heritage. "I grew up listening to the legendary Kix 106, so this is truly a dream come true for me."

"We knew Chad was a good match the first time we talked to him," said Morgan Bohannon, Vice President/Market Manager, Cumulus Memphis. "He's from the region, has had a very successful programming career and is the perfect fit to lead one of America's best Country brands with KIX-106. He's just the perfect fit for us and we're excited about his joining the Cumulus team in Memphis."

"Chad is the winning team member we've been looking for and I am excited to work with him as well as learn from him," said Danni Bruns, Operations Manager, Cumulus Memphis.