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iHeartMedia/Louisville Announces Nine New Community Partners
RADIO ONLINE | Monday, October 5, 2020 |
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iHeartMedia Louisville has announced community partnerships with nine nonprofit organizations that serve children in need in the community. As of this month, iHeartMedia Louisville will support the mission of these organizations through the stations' assets including on-air, on stations' websites and on social media.
iHeartMedia Louisville will create in-kind media campaigns for the following non-profit organizations: Bounce Coalition; Center for Women and Families; Family & Children's Place; Family Scholar House; Global Game Changers; Kosair Charities; NAMI Louisville; St. Joseph Children's Home; and YouthBuild Louisville. Each non-profit will also be given a designated on-air station personality to serve as public ambassador. The last set of media campaigns will end in September 2021.
Each community partner will create a three-month marketing campaign based on their specific needs, including seeking volunteers, building awareness and promoting events. iHeartMedia Louisville's Local Advisory Board, comprised of over 15 community leaders, educators and entrepreneurs, selected the recipients through an extensive application process. iHeartMedia Louisville launched its community partnership program in 2018 with a specific cause each year.
"We are extremely grateful and excited to expand our partnership with iHeartMedia Louisville to further educate the community on the work that St. Joseph Children's Home does in providing Kentucky's children a home," said Grace Akers, Chief Executive Officer of St. Joseph Children's Home. "The interest that iHeart's staff has in helping kids will make this a truly engaging and powerful collaboration."
"We are excited to once again serve some of Louisville's impactful organizations," said Earl Jones, Metro President of iHeartMedia Louisville. "It is important that we use our many assets to inform our communities of the organizations that are working to improve the health, safety and education of the children in our community."
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