Home Login RADIO ONLINE RSS Facebook
Advertisement

iHeartMedia/Louisville Announces Nine New Community Partners


iHeartMedia Louisville has announced community partnerships with nine nonprofit organizations that serve children in need in the community. As of this month, iHeartMedia Louisville will support the mission of these organizations through the stations' assets including on-air, on stations' websites and on social media.

iHeartMedia Louisville will create in-kind media campaigns for the following non-profit organizations: Bounce Coalition; Center for Women and Families; Family & Children's Place; Family Scholar House; Global Game Changers; Kosair Charities; NAMI Louisville; St. Joseph Children's Home; and YouthBuild Louisville. Each non-profit will also be given a designated on-air station personality to serve as public ambassador. The last set of media campaigns will end in September 2021.

Each community partner will create a three-month marketing campaign based on their specific needs, including seeking volunteers, building awareness and promoting events. iHeartMedia Louisville's Local Advisory Board, comprised of over 15 community leaders, educators and entrepreneurs, selected the recipients through an extensive application process. iHeartMedia Louisville launched its community partnership program in 2018 with a specific cause each year.

"We are extremely grateful and excited to expand our partnership with iHeartMedia Louisville to further educate the community on the work that St. Joseph Children's Home does in providing Kentucky's children a home," said Grace Akers, Chief Executive Officer of St. Joseph Children's Home. "The interest that iHeart's staff has in helping kids will make this a truly engaging and powerful collaboration."

"We are excited to once again serve some of Louisville's impactful organizations," said Earl Jones, Metro President of iHeartMedia Louisville. "It is important that we use our many assets to inform our communities of the organizations that are working to improve the health, safety and education of the children in our community."

Advertisement

Latest Radio Stories

Art Webb Appointed PD of KABC and KSFO
Art Webb
Art Webb
Cumulus Media has promoted Art Webb to Program Director for News/Talk KABC in Los Angeles and KSFO in San Francisco. Webb, who has served as Assistant Program Director and Executive Producer for the stations since 2017, succeeds Luis Segura, recently named Operations Manager for co-owned WMAL-FM in More

Nielsen, Triton Integrate Podcast Metrics in NMI
Nielsen Audio and Triton Digital
Nielsen Audio and Triton Digital
Nielsen has announced a new collaboration with Triton Digital to integrate Triton's Podcast Metrics Demos+ into its Nielsen Media Impact (NMI) planning platform, expanding how advertisers evaluate podcast audiences alongside other media channels. The integration enables brands and agencies to access More

Lori Flowers Named MIW President-Elect
Lori Flowers
Lori Flowers
Mentoring and Inspiring Women in Radio (MIW) has named Lori Flowers as President-Elect, with her term set to begin January 1, 2027. Flowers currently serves as Manager of Integrated Marketing and Project Management for Urban One, working across Radio One stations and Reach Media's syndicated programming. More
Advertisement

Study: Creative Drives Nearly Half of Ad Sales
CumulusMedia | Westwood One
CumulusMedia | Westwood One
A new handbook from Cumulus Media's Westwood One Audio Active Group highlights the outsized role creative plays in advertising effectiveness, drawing on research from multiple measurement firms and marketing experts. The "Creative Best Practices Handbook," authored by Pierre Bouvard, compiles findings More

Townsquare, NABCO Form Digital Ad Partnership
Townsquare Media
Townsquare Media
Townsquare Media has entered into a strategic digital advertising partnership with North American Broadcasting Company (NABCO), aimed at expanding data-driven marketing capabilities for local advertisers. Under the agreement, NABCO will utilize Townsquare's Ignite platform to plan, execute and measure More

Redrock Media Names Terry Mathis Sales Director
Redrock Media
Redrock Media
Redrock Media has appointed Terry W. Mathis as Director of Sales for its five-station FM cluster and digital marketing division, Redrock Connect, effective May 1. Mathis succeeds S. Michael Evans, who has accepted a Director of Sales role with Cumulus Media in Salt Lake City. More

Return to Menu

Advertisement

Subscribe to our Newsletter
Radio news and headlines delivered right to your e-mail box -- and it's free.

Advertisement

Advertisement