Home Login RADIO ONLINE RSS Facebook
Advertisement

NEP and Edison Research to Conduct Exit Poll of Record


Edison Research
Edison Research

With record numbers of Americans expected to vote before Election Day, the exit poll of record, conducted by Edison Research on behalf of ABC News, CBS News, CNN and NBC News, will begin interviewing voters at early voting locations around the country on October 13.

"More Americans are expected to vote before Election Day this year than any other election in history, and the member networks of the National Election Pool (NEP) and Edison Research have developed innovative new techniques to account for that in our long-standing exit poll," said Edison Research co-founder and Executive Vice President Joe Lenski.

The NEP's exit poll is the only survey that will be released on election night that represents the views and opinions of actual voters interviewed as they cast their ballots all across the country.

As it has since 2004, the NEP exit poll will also include extensive telephone surveys of those planning to vote by mail to ensure that all voters are represented in Election Night coverage across the pool's member networks and subscribers. This year, those polls will reach more than 25,000 voters casting ballots before Election Day.

For the first time in 2018, NEP's exit poll included in-person interviews with those voting at early voting locations. The technique proved highly accurate in Nevada and Tennessee, the two states in which it was used that year, and was successfully expanded in this year's presidential primaries in North Carolina and Texas. For the presidential election this fall, early voters will be interviewed in person in eight critical states.

"In 2018, Edison and the NEP pioneered the technique of conducting interviews at in-person early voting sites, and today, we're using that valuable experience to expand those efforts for 2020," said Lenski. "It's simply a matter of taking our time-tested models and applying them to the ways people vote today."

The 2018 exit poll also incorporated methodological improvements to better reflect the educational and age makeup of the electorate in the NEP's results. Those improvements will be carried through to 2020. In order to make reliable, direct comparisons to the 2016 exit polls for the size of subgroups including age, education and income, the NEP members and subscribers will be using trend-adjusted results that apply the techniques added to our standard methodology in 2018 to the results from 2016.

In addition to adapting to the changing ways that voters cast their ballots, the NEP is taking precautions to ensure that voters participating in our in-person exit polls remain safe.

The NEP tasked Edison Research to conduct tests to determine best practices for safe and secure exit polls even in the midst of a major public health crisis. Exit polls will be conducted by interviewers wearing masks, who will remain six feet away from respondents and will have new, single-use pencils available for each voter filling out the exit poll questionnaire. Hand sanitizer and sanitizing wipes will be available for voters to use before and after completing their exit polls.

In addition to the exit poll, the NEP and Edison Research will be tabulating the vote from all counties in the U.S. for statewide and congressional races as it has done in previous elections.

Advertisement

Latest Radio Stories

Study: Gen Z Spends Over 4 Hours Daily with Audio
Edison Research and SiriusXM Media
Edison Research and SiriusXM Media
A new study from Edison Research and SiriusXM Media highlights the central role audio plays in the lives of Americans ages 13 to 24, who are spending an average of four hours and ten minutes with audio content each day. The Gen Z Audio Report, based on a national survey of more than 2,000 respondents, More

JVC Broadcasting Expands into Panama City with Magic Buy
JVC Broadcasting
JVC Broadcasting
JVC Broadcasting has greed to acquire four stations in Panama City, FL, from Magic Broadcasting, marking a significant expansion of the company's footprint along the Florida Panhandle. The deal includes CHR WILN-FM (105.9), Classic Country WWLY-FM (100.1), Talk WYOO-FM (101.1), and Rock WYYX-FM (97.7), which More

Hope Media Group and Worship 24/7 to Unite in Merger
Hope Media Group and Worship 24/7
Hope Media Group and Worship 24/7
Hope Media Group (HMG) and Worship 24/7 have announced plans to formally unite in a strategic merger expected to be finalized in early Fall 2025, pending FCC approval. The move will deepen an existing partnership between the two Christian organizations and significantly More
Advertisement

CMG San Antonio's Stations Take All Five Top Spots in May
Cox Media Group
Cox Media Group
CMG San Antonio Radio is celebrating a major ratings sweep, placing all five of its FM stations in the top five across three key categories for the month of May -- overall ratings, the 25-54 demographic (including streaming), and the midday slot. The cluster's strong showing highlights its ability to More

Podcasts Offer Key Path to Reach LGBT Audiences Year-Round
Edison Research
Edison Research
As Pride Month concludes, Edison Research is encouraging brands and advertisers to continue their engagement with LGBT audiences -- highlighting podcasts as a powerful, year-round platform for inclusive outreach. According to data from Edison Podcast Metrics, 12% of weekly podcast listeners identify as More

PopCrush Nights Offers Free 4th of July Special
PopCrush Nights
PopCrush Nights
Stations across the country can celebrate Independence Day with a high-energy, commercial-free music special courtesy of PopCrush Nights. This year's PopCrush Nights 4th of July Special is a five-hour celebration of music, pop culture, and patriotism, available for free to both affiliate and non-affiliate More

Return to Menu

Advertisement

Subscribe to our Newsletter
Radio news and headlines delivered right to your e-mail box -- and it's free.

Advertisement

Advertisement