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Entercom Launches All-Holiday Format on Mix 98.1 Richmond


WTVR-FM
WTVR-FM

Entercom flips WTVR-FM (Mix 98.1) Richmond, VA to an all-holiday music format. The station will return to its regular AC format on December 28. Mix 98.1 will now play beloved favorites from Mariah Carey, Tony Bennett, Faith Hill, Elvis Presley, Burl Ives and more.

"As Richmond's original holiday station for over two decades, we're ready to kick off the season with our community," said Entercom Virginia Senior VP/Market Manager Bennett Zier. "The sound of these classics signals the true start of the holidays, and we hope our listeners enjoy their favorites as they get themselves ready for the most wonderful time of the year."

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