iHM Flips WXZX to ''New Columbus Alternative 105.7''
| RADIO ONLINE | Monday, November 16, 2020 |
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 The New Columbus Alternative 105.7 |
iHeartMedia Columbus, OH returns the Alternative music format back to the community with the debut of "The New Columbus Alternative 105.7," "Everything Alternative" on WXZX-FM, effective immediately. The new format will air artists and bands including hometown band Twenty One Pilots, Cage the Elephant, Foo Fighters, Billie Eilish and The Killers as well as Alternative music pioneers like Sublime, Depeche Mode, Beck, The Cure and others. The station's afternoon host will be Rafferty and will be joined by others to be announced soon.
"There's a significant appetite in Columbus for new music discovery and a place to rediscover some 90s and 2000s Alternative music hits which has a strong nostalgic appeal right now," said iHeartMedia Central Ohio Metro President Kris Foley. "Plus, with more people looking for audio companionship while working from home, we knew the time to change lanes was right now."
"This station will be all about the music and a strong local connection," added iHeartMedia Columbus Senior Vice President of Programming Michael McCoy. "In fact, we're looking for guest hosts in the evening who are connected to the music community and aspire to build an on-air show. Follow Columbus Alternative 105.7 on all social platforms by searching @Alt1057 to get info on how to audition."
