Home Login RADIO ONLINE RSS Facebook
Advertisement

Cumulus Unveils Project Shine To Promote Volunteerism


Cumulus Media has announced the launch of Project Shine, a cross-platform charitable initiative, serving as a nationwide call to local volunteerism through partner VolunteerMatch, the world's largest volunteer engagement network. Project Shine will be promoted on the company's 422 radio stations and websites across 87 U.S. markets and through Westwood One utiliazing creative promos framed by a new version of iconic rock band Collective Soul's hit "Shine", re-recorded exclusively for the project.

Cumulus listeners will be encouraged to visit local station websites to instantly connect with VolunteerMatch's powerful search engine and database and find local volunteer opportunities. The campaign was produced by Cumulus, with support from production company Benztown and McVay Media.

VolunteerMatch serves over 130,000 participating nonprofits, 150 network partners, and 1.3 million annual website visitors. There are currently 3.2 million volunteers needed by non-profits organizations on VolunteerMatch -- with over 700,000 of those openings for virtual volunteers, and many postings for safely-distanced activities.

"Project Shine serves as a conduit for human connection," said Brian Philips, EVP, Content & Audience, Cumulus Media. "We make it easy for good people to connect with great causes through VolunteerMatch. In every town, in every corner of America, some darkness subsides, and a new ray of light appears. Through service, we help ourselves and the whole world is better for it." Philips added, "We thank our friend Ed Roland and Collective Soul, whose timeless song "Shine" was the inspiration for this project. Ed's exciting new version elevates PROJECT SHINE and brings fresh light to a nation in need."

Ed Roland, Founder and Lead Vocalist, Collective Soul, said, "When I was 12 years old, my father told me that one day, there will be no city lines, no county lines, no state lines, or even country lines - there will only be humankind. VolunteerMatch is a program that connects all of us to work together and make a positive impact for the greater good. I want to thank Brian Philips and everyone at Cumulus for allowing us to be a part of PROJECT SHINE. Together we can make a difference."

"VolunteerMatch is honored to join forces with Cumulus Media to help everyone find a way to lend a hand in their local community -- and virtually across America - through Project Shine," said Laura Plato, Chief Solutions Officer, VolunteerMatch. "We're huge believers in the power of both volunteer service and music to uplift, inspire, and heal. And we're excited to see volunteers unite in support of our nation's nonprofits."

More information about how to connect to a nonprofit you love can be found HERE.

Advertisement

Latest Radio Stories

11th Annual Benztown 50 Announces Call for Applications
Benztown
Benztown
Benztown will release the seventh annual Benztown 50 List of Radio's Biggest Imaging Voices, a listing of the top 50 voiceover artists in the U.S. and Canada. The Benztown 50 list will be based on several criteria, including number of radio station More

NBC Sports, SiriusXM to Launch New 24/7 Channel
NBCSports and SiriusXM
NBCSports and SiriusXM
NBC Sports and SiriusXM have announced the launch of a new 24/7 audio channel featuring some of the biggest names in sports talk -- NBC Sports Audio on SiriusXM -- which debuts Thursday, December 3. The new channel will feature live daily weekday More

Mediabase Announces the Retirement of Jeff Gelb
Jeff Gelb
Jeff Gelb
Mediabase has announced the retirement of Director, Label Sales & Marketing Jeff Gelb, a 50-year music industry vet. Gelb started his professional Radio career in 1971 at WNCR and WMMS in Cleveland. He then moved to San Diego and worked on-air More
Advertisement

Casey Daniels Joins Morning Show at WFGR/Grand Rapids
Casey Daniels
Casey Daniels
Townsquare Media/Grand Rapids welcomes new morning show co-host Casey Daniels to Classic Hits 98.7 WFGR. She debuted Tuesday, December 1. Daniels joins the station's successful current morning host JoJo Girard, to form the Casey & JoJo Show. More

Eagle Communications Closes on Legacy Nebraska Duo
Eagle Communications
Eagle Communications
Eagle Communications has closed on its previously announced acquisition of 100kW Country KZTL-FM (93.5)/Paxton and 100kW Rock KRNP-FM (100.7)/Sutherland, both in Nebraska, from Legacy Communications. Eagle Communications is Kansas-based, More

Cumulus/Nashville Builds Toy Field for Forgotten Angels
Cumulus Media
Cumulus Media
The Salvation Army's Forgotten Angels Program will benefit from the toys collected at the 13th Annual Toy Field presented by Cumulus Nashville and T-Mobile on Tuesday, December 8 at Nissan Stadium. Middle Tennesseans are invited to come out from More

Return to Menu

Advertisement

Subscribe to our Newsletter
Radio news and headlines delivered right to your e-mail box -- and it's free.

Advertisement

Advertisement