Cumulus Dallas Raises Over $1.73M for Local Charities

RADIO ONLINE | Thursday, January 7, 2021

Cumulus Media

Cumulus Media's Dallas radio station group raised a total of $1,730,857 for DFW Metroplex charities during 2020. In addition, Cumulus Dallas supported signature community events with other groups to help raise additional millions in charitable donations. The company's Dallas cluster includes: 99.5 The Wolf/KPLX-FM; WBAP-AM NewsTalk 820; Sportsradio 1310 AM/96.7 FM The Ticket; Hot 93.3/KLIF-FM; New Country 96.3/KSCS-FM; KLIF 570 AM.

Among the many local non-profit organizations that benefited are Tarrant Area Food Bank, North Texas Food Bank, Community Partners of Dallas, Cook Children's Medical Center/Children's Miracle Network, Austin Street Center, Denton State Supported Living Center, Dr. Martin Luther King Jr. Arts Academy of Dallas and Charles E. Nash Elementary School of Fort Worth

Key community events in 2020 for Cumulus Dallas included:

• KTCK the Ticket's Normathon with host Norm Hitzges and Donovan Leis, who were on-air for 14 consecutive hours and raised $733,000 for the Austin Street Center for the homeless.
• KSCS and KPLX's Country for the Kids Radiothon on December 3-4, 2020, raised $443,757 for Cook Children's Medical Center in Fort Worth, a Children's Miracle Network Hospital.
• KLIF auto show host Ed Wallace and the 32nd Annual KLIF's Kids Toy Drive raised $46,600 from local new car dealers for toys for inner city school children, many of whom live in shelters.
• WBAP's Christmas is for Caring Radiothon drove over $225,000 in donations benefiting the Denton State Supported Living Center.
• KSCS's Frontline Food Run gave listeners the opportunity to help those front line medical personnel risking their lives every day throughout the COVID-19 pandemic, providing lunch for hospital staff and feeding more than 1,800 DFW frontline heroes.

Cumulus Dallas also raised funds to help meet the increased needs of local food banks through Cumulus Media's Feeding America Emergency Radiothon, which raised more than $500,000 nationwide for Feeding America. KSCS ranked amongst the top 3 in Contributors and Conversion Rates (station delivering people who were more likely to donate).

"Our Cumulus Dallas staff has always understood our need to serve the community, but especially in 2020 with the pandemic, we saw just how generous our audience is and how committed our staff is to not let down the charities that have come to depend on us," said Dan Bennett, Regional VP-Cumulus Media-Dallas/Houston. "In a year that presented many challenges to our country, radio brought people together to help meet our communities' most urgent needs in an unprecedented, powerful and healing way. We are grateful to our listeners and advertisers for their incredible support and partnership in 2020."