Key Networks Taps Deidra Hoye as SVP/Ad Sales
|RADIO ONLINE | Thursday, January 14, 2021|
Key Networks has appointed network advertising sales executive Deidra Hoye as Senior Vice President, Ad Sales, leading a newly expanded sales bench for the company. Hoye, based in Los Angeles, will oversee Key Networks' enhanced sales team of veteran network radio sales professionals, which includes recent hires Maggie Sisco, Vice President, Eastern Sales; Brian Pollina, Vice President, Midwest Sales; and Michelle McLynn, Supervisor of Sales Support & Operations. The five-star team brings its deep network sales experience and relationships to Key Networks, providing clients with full-service radio network sales and support. In addition to ad sales, Key Networks offers affiliate sales, marketing and advertising services, for a true turnkey solution for syndicated shows and networks.
Hoye was previously Vice President, Network Sales, for Premiere Radio Networks. She was with Premiere for almost 20 years starting in 2001. She was a National Account Manager and was promoted in 2015 to the Vice President role. Hoye worked to build both direct client business, and to develop successful partnerships with agencies around the country.
Maggie Nugent Sisco, Vice President, Eastern Sales, joins Key Networks from Podcast One, where she was Vice President/Director of Sales, Eastern Region. Prior to that, she was Director of National Audio Investment /Activation at then MediaVest, managing Coca Cola, Microsoft, P & G, Walmart & Wendys. Sisco was formerly Vice President/Director of Sales at Interep Radio as part of Team Shaggie. Sisco has worked at local stations WABC-AM in New York, NY, and WBCN-FM in Boston, MA. Maggie holds a B.S. degree in Communications at Boston College.
Brian Pollina, Vice President, Midwest Sales, joins Key Networks from United Stations Radio Networks, where he was Vice President of Digital Assets and Midwest Sales for the last eight years of his 12-year career there. Prior to that, Pollina was an Account Executive at Chicago stations WLS-AM 890 and WSCR-AM 670 The Score. He holds a B.A. in Economics from Cornell University, an M.B.A. from The University of Illinois at Urbana-Champaign, and a J.D. from The University of Illinois College of Law. Michelle McLynn, Supervisor of Sales Support & Operations, joins Key Networks from Westwood One, where she was Affiliate Services Manager.
"We are delighted to welcome Deidra to the Key Networks team," said Rob Koblasz, Chief Executive Officer, Key Networks and Sun & Fun Media. "Her wealth of experience in the network ad sales arena will allow us to serve our partners now and as we grow our network. Deidra's leadership along with the breadth of experience of our team is a winning combination for our customers."
"I am truly looking forward to being part of the incredible team at Key Networks," said Hoye. "It's such an exciting time to be joining the company as we continue to grow our portfolio, expand our reach and deepen our commitment to our partners and clients."
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