Home Login RADIO ONLINE RSS Facebook
Advertisement

Key Networks Taps Deidra Hoye as SVP/Ad Sales


Deidra Hoye
Deidra Hoye

Key Networks has appointed network advertising sales executive Deidra Hoye as Senior Vice President, Ad Sales, leading a newly expanded sales bench for the company. Hoye, based in Los Angeles, will oversee Key Networks' enhanced sales team of veteran network radio sales professionals, which includes recent hires Maggie Sisco, Vice President, Eastern Sales; Brian Pollina, Vice President, Midwest Sales; and Michelle McLynn, Supervisor of Sales Support & Operations. The five-star team brings its deep network sales experience and relationships to Key Networks, providing clients with full-service radio network sales and support. In addition to ad sales, Key Networks offers affiliate sales, marketing and advertising services, for a true turnkey solution for syndicated shows and networks.

Hoye was previously Vice President, Network Sales, for Premiere Radio Networks. She was with Premiere for almost 20 years starting in 2001. She was a National Account Manager and was promoted in 2015 to the Vice President role. Hoye worked to build both direct client business, and to develop successful partnerships with agencies around the country.

Maggie Nugent Sisco, Vice President, Eastern Sales, joins Key Networks from Podcast One, where she was Vice President/Director of Sales, Eastern Region. Prior to that, she was Director of National Audio Investment /Activation at then MediaVest, managing Coca Cola, Microsoft, P & G, Walmart & Wendys. Sisco was formerly Vice President/Director of Sales at Interep Radio as part of Team Shaggie. Sisco has worked at local stations WABC-AM in New York, NY, and WBCN-FM in Boston, MA. Maggie holds a B.S. degree in Communications at Boston College.

Brian Pollina, Vice President, Midwest Sales, joins Key Networks from United Stations Radio Networks, where he was Vice President of Digital Assets and Midwest Sales for the last eight years of his 12-year career there. Prior to that, Pollina was an Account Executive at Chicago stations WLS-AM 890 and WSCR-AM 670 The Score. He holds a B.A. in Economics from Cornell University, an M.B.A. from The University of Illinois at Urbana-Champaign, and a J.D. from The University of Illinois College of Law. Michelle McLynn, Supervisor of Sales Support & Operations, joins Key Networks from Westwood One, where she was Affiliate Services Manager.

"We are delighted to welcome Deidra to the Key Networks team," said Rob Koblasz, Chief Executive Officer, Key Networks and Sun & Fun Media. "Her wealth of experience in the network ad sales arena will allow us to serve our partners now and as we grow our network. Deidra's leadership along with the breadth of experience of our team is a winning combination for our customers."

"I am truly looking forward to being part of the incredible team at Key Networks," said Hoye. "It's such an exciting time to be joining the company as we continue to grow our portfolio, expand our reach and deepen our commitment to our partners and clients."

Advertisement

Latest Radio Stories

DOJ Won't Take Action on Music Licensing Consent Decrees
Department of Justice
Department of Justice
Speaking at the Vanderbilt University Law School on Friday, U.S. Assistant Attorney General Makan Delrahim said the Department of Justice's Antitrust Division will not take action on the Consent Decrees the U.S. government entered into with ASCAP More

2020 CRHoF Honorees to be Inducted During CRS 2021
Country Radio Hall of Fame
Country Radio Hall of Fame
The Country Radio Hall of Fame Class of 2020 will be honored during CRS 2021: The Virtual Experience. Due to COVID restrictions, the annual Country Radio Hall Of Fame induction ceremony and dinner could not be held as a live event. Country Radio More

ABC News Radio Announces Special Coverage of Inauguration
ABC News Radio
ABC News Radio
ABC News Radio will offer live anchored coverage of the inauguration events, starting with the COVID-19 memorial ceremony on Tuesday, January 19. On Wednesday, January 20 ABC News Radio will offer a primetime special report that includes coverage of More
Advertisement

WDZH (ALT 98.7)/Detroit Reveals New Weekday Lineup
WDZH-FM
WDZH-FM
Entercom has announced a new weekday programming lineup for Alternative WDZH-FM (ALT 98.7)/Detroit, effective January 18. The station, previously known as "98.7 The Breeze," launched in November, 2020. The new weekday programming lineup includes More

Seattle's 98.9 The Bull Adds Bobby Bones
Bobby Bones
Bobby Bones
Hubbard Radio's 98.9 The Bull in Seattle will be adding The Bobby Bones Show to Seattle Mornings beginning Tuesday, January 10, airing 5:00am - 9:00am. "Seattle is one of my favorite cities in America," said Bones. "I'm extremely excited to be on More

Beasley Media/Boston Reveals Sales Management Promotions
Kari Talieri and Jesse Carbone
Kari Talieri and Jesse Carbone
Beasley Media Group/Boston promotes Kari Talieri (far left) and Jesse Carbone to General Sales Manager at the company's Boston-based radio properties, including WBZ-FM (98.5 The Sports Hub), WKLB-FM (Country 102.5), WROR-FM (105.7), WBOS-FM (Rock More

Return to Menu

Advertisement

Subscribe to our Newsletter
Radio news and headlines delivered right to your e-mail box -- and it's free.

Advertisement

Advertisement