Highway Radio Returns Rock to the High Desert Airwaves

RADIO ONLINE | Thursday, January 14, 2021

Drive 96.9/94.9

The new year has brought new rock back to the High Desert of Victor Valley in Southern California and across the Mojave. At the stroke of midnight on December 26, Heftel Broadcasting's Highway Radio Network officially declared the "silent night" over with AC/DC's "It's A Long Way To The Top (If You Want to Rock 'n Roll)" and launched into "Everything That Rocks" on KHDR-FM (Drive 96.9)/Barstow, CA and KHRQ (Drive 94.9)/Baker, CA.

Now blasting out new rock from Foo Fighters, Greta Van Fleet and Royal Blood, backed up with a solid 90's-based library of bands like Nirvana, Green Day, and Metallica, Drive 96.9/94.9 reaches Victorville and Barstow, as well as those on the road to and from Vegas and Laughlin.

Highway Radio VP/Programming "Gonzo" Greg Spillane observed, "After some recognisance from around the Victorville, Barstow, and Baker FM dial, it became clear that we needed to combat the deep-seated, Adult Hits - Classic Rock industrial complex... and bring non-Jurassic rock music back to the High Desert. We're looking forward to not only liberating and connecting with the disenfranchised and downtrodden rock audience of the high desert, but also with the millions of monthly, Vegas-bound travellers seeking an appropriate road-trip soundtrack on their way through the Mojave."

Heftel Broadcasting Owner/CEO Richard Heftel added, "Highway Radio is dedicated completely to the residents and travelers of Southern California and Southern Nevada. This progress really is the result of requests from our awesome listeners." Then, flashing the venerable rock 'n' roll, hand-horns salute, Heftel closed with an energized, "Rock on."