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KDKA-FM Extends Broadcast Partnership with Pirates
RADIO ONLINE | Friday, February 26, 2021 |
Entercom and the Pittsburgh Pirates have announced today a multiyear radio broadcast contract extension. 93.7 The Fan (KDKA-FM) will continue to be the Pirates flagship radio station, as it has since 2012, airing all Spring Training and regular season baseball games.
New to the partnership, Entercom will now air all Pirates weekday afternoon games on both sister stations KDKA News Radio 100.1 FM and 1020 KDKA-AM. Entercom will also simulcast a select number of games, including Opening Day and the Pirates home opener across all three frequencies - 93.7 FM, 100.1 FM and 1020 AM.
"The Pirates and KDKA are part of the fabric of our city. We are thrilled to be able to carry on that tradition while ushering in a new era of expanded reach of Pirates programming," said Michael Spacciapolli, Senior Vice President and Market Manager, Entercom Pittsburgh. "This expanded partnership allows us to leverage the Pirates brand and great package of game programming on KDKA News Radio 100.1 FM and 1020 AM to raise further awareness of the new KDKA simulcast."
"This expanded coverage is a homecoming for us and our fans. Ever since the nation's first ever baseball game, a Pirates game versus the Philadelphia Phillies, was broadcast on KDKA in 1921, KDKA and the Pirates have been synonymous with each other," said Travis Williams, President, Pittsburgh Pirates. "This agreement honors that true Pittsburgh tradition of day games on the KDKA-AM airwaves, but also that same sense of innovation from more than a century ago as we look to bring even more Pirates programming to fans across the cluster of Entercom Pittsburgh stations."
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