POST AudioShield Protects Podcast Audio Copyright Fines
| RADIO ONLINE | Tuesday, March 2, 2021 |
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 POST AudioShield |
Futuri's POST, a podcasting technology used by more than 1,500 broadcast brands worldwide, has announced the launch of POST AudioShield, a patent-pending feature that enables its clients to prevent copyrighted music from inadvertently making it into podcasts and/or social video that's based on broadcast audio. By enabling the POST AudioShield feature, either globally or for a specific set of brands, POST clients can be sure that content published through POST is free of content for which they don't have a license, like talking over the intro of a popular song.
Content published through POST using the POST AudioShield feature still maintains POST's PPM encoding for broadcast radio stations. A recent case study with a major morning show in a Top 5 market using POST showed that when the show started using it to consistently publish daily highlights, they saw meaningful ratings results. Looking at P18-49, the show experienced a +29% AQH Share, +47% AQH Persons and +200% AQH Rating.
"ROI drives everything we do at Futuri, and broadcasters have a big opportunity to improve their content ROI by making the most of the great content they develop for on-air use. That said, if you're unintentionally sloppy with copyrights, that changes the calculus," said Futuri CEO Daniel Anstandig. "We developed the patent-pending AudioShield feature for POST to give our partners in management piece of mind against those inadvertent copyright violations that can eat up hard-fought revenue with big fines."
