vCreative Ups Susie Hedrick to CEO Succeeding Laderer

RADIO ONLINE | Wednesday, March 10, 2021 | 4:56pm CT

vCreative

vCreative Co-Founder and CEO Jinny Laderer has made the decision to transition to President Emerita on April 1, promoting Susie Hedrick, who joined vCreative in February 2019, from President/COO to the CEO role. Co-Founder and CTO John Laderer will continue to serve the company in a consultative technical role. Hedrick has more than 25 years of experience in media technology and prior to joining vCreative, held executive roles at Marketron and WideOrbit.

"Jinny and I share a kindred spirit. We both have a strong work ethic and passion for helping people and solving problems," said Hedrick. "Jinny will continue to have a strong influence on the company as we continue to innovate and grow."

In her new role of President Emerita, Jinny will attend company executive meetings and industry events, providing guidance and historical context to ensure that the vCreative legacy continues. Jinny will continue as a board member for the Broadcasters Foundation of America and as an Honorary Trustee for Alliance for Women in Media. She remains on the Nominating Committee for the National Radio Hall of Fame and will invest more time with the Mentoring and Inspiring Women organization to help nurture the next generation of strong female leaders.

"The timing is perfect. While I remain committed to our company, the industry and its people," said Laderer, "vCreative is now perfectly positioned for its next chapter under Susie's leadership, which allows John and I the freedom to focus on our next phase of life."