Audacy And BetMGM Announce Multi-Year Strategic Partnership

RADIO ONLINE | Tuesday, March 30, 2021 | 9:25am CT

Audacy, formerly Entercom, and BetMGM announced today a multi-year deal designating the market-leading sports betting and gaming platform as a preferred sports betting partner of Audacy across its sports broadcast stations, the Audacy and Bet QL apps and digital platforms, and the "BetQL Audio Network." Key partnership details include integrated content across Audacy's broadcast sports stations, customer acquisition opportunities, and talent endorsements across Audacy's wide spectrum of local and national sports betting content.

The partnership comes on the heels of several recent moves made by Audacy in the sports betting space, including the acquisition of sports data and iGaming affiliate platform QL Gaming Group and the launch of the "BetQL Audio Network, both of which are fundamental components of this deal.

"The advent of legalized mobile sports betting has presented an unprecedented opportunity to bring the action closer to the audience than ever before and, as a result, provide our partners with a direct line of sight to tap into an attentive, fully engaged audience of potential sports bettors," said Mike Dee, President of Sports, Audacy. "We are proud to partner with BetMGM and wish to thank them for their confidence in us as we become one of their largest media partners. In light of our BetQL acquisition and related offerings, we believe this commitment is the latest validation that no other media company offers the wide variety of ways to connect with the sports betting audience the way that we do on a multi-platform basis."

"Audacy is a leader in sports radio, digital audio and now the direct-to-consumer betting analytics space," said Matt Prevost, Chief Revenue Officer, BetMGM. "In Audacy, we've found a long-term strategic partner that shares our goals, enabling us to further amplify BetMGM's reach to sports fans through the most trusted audio personalities and sports betting data and analytics platform in their respective markets today."