Home Login RADIO ONLINE RSS Facebook
Advertisement

WWSK Host Brian Orlando Unveils Mental Health Initiative


Brian Orlando
Brian Orlando

WWSK (94.3 FM The Shark)/Long Island morning host Brian Orlando has dedicated his life to music and amplifying the importance of mental health. Through his #Choosesong initiative, which he launched last year at the height of the pandemic and social isolation, he is successfully combining both of his passions by encouraging others to seek solace in the power of song.

Reminding listeners that "with music you are never alone," Orlando has recently unveiled his second all-star artist collaboration with Vinnie Dombroski and Andy Patalan (Sponge), Brendan B Brown (Wheatus), Long Island favorites Black Suit Youth and a special appearance and message from the legendary "King Of Rock" DMC for their rendition of the iconic Stevie Wonder hit "I Just Called." A quarantine-style video was also released here.

"I got the idea for the quarantine video message when Vinnie from Sponge told me one of his favorite memories was singing the song with Brendan (Wheatus) over the phone to my Grandmother for her birthday," said Orlando. "When I asked Darryl (McDaniels "DMC") to be a part of it and explained the mission statement of reminding people that their voice can be a healing factor to others, he responded 'no problem, it's our obligation' and he had the verse done three hours later."

"I Just Called" is the second musical project that Orlando has coordinated featuring some of the industry's heaviest hitters. The first was an original song released last year aptly titled "Choose Song," which he started writing in 2017 as a way to make sense of Chris Cornell's untimely death. With the help of such artists as Kevin Martin (Candlebox), Brendan B. Brown (Wheatus), Vinnie Dombroski (Sponge), Andy and Tim Patalan (Sponge), and Josh Devine (Session Musician/Live Drummer For One Direction), he finished the song, released a video and ultimately launched what is now the #ChooseSong initiative. View video Serendipitously, while filming portions of the "Choose Song" video at the 1940's Brewing Co. in Holbrook, NY, Orlando met Head Brewer and Owner Jon Brengel and the two partnered to create the Never Alone beer, which Orlando says was inspired by Dombroski and the "entire Sponge camp." Known for their passion for craft beer, the band held weekly "Beer Sessions" live stream performances every Saturday at as a way to keep people together during the Pandemic.

Available at the 1940's Brewing Co. and select regional locations, for every sale of the Never Alone beer, proceeds will go toward suicide prevention. A QR code is also on the label, which brings customers to the "Choose Song" music video and provides mental health information.

"Since the pandemic started, more and more people have fallen into depression and anxiety," said 94.3 The Shark Program Director Rob Rush. "I feel it's important to let people know that we care and you're never alone with music. There's always an outlet for you to talk to someone and please find and use that outlet to express yourself."

Advertisement

Latest Radio Stories

Jeff Liberman Exits Entravision After 25 Years
Jeff Liberman
Jeff Liberman
Entravision Communications has parted ways with longtime President and Chief Operating Officer Jeff Liberman, ending a nearly 26-year run with the Spanish-language media company that owns 46 Spanish-language radio stations. Liberman's departure closes one of the longest executive tenures in U.S. Hispanic More

WGR Brand Expands to Rochester on 95.7 FM
WROC-FM Rochester
WROC-FM Rochester
Audacy is expanding its WGR Sports Radio brand into the Rochester market, rebranding WROC-FM as WGR Rochester on 95.7 FM. The change takes effect at 11pm ET on February 22. While the WROC call letters will remain, the station will carry WGR Rochester branding and More

Bustos Media to Mark America's 250th Anniversay
Bustos Media
Bustos Media
Bustos Media has announced plans to mark America's 250th anniversary by airing 250 Public Service Announcements recognizing the contributions of immigrants to the United States. The campaign, titled "U.S.A Land of Opportunity," will spotlight outstanding immigrants from around the More
Advertisement

Darius Bradford to Host FOXY 106.9 Mornings in St. Louis
Darius Bradford Morning Show
Darius Bradford Morning Show
Roberts Metro Broadcasting will launch The Darius Bradford Show on Monday, February 23, airing weekday mornings from 6-10am on FOXY 106.9 FM (K295CQ) in St. Louis. The program will serve as the station's new Urban AC morning show, featuring a mix of social commentary, culturally focused discussions and More

Chairman Carr Announces Pledge America Campaign
FCC Chairman Brendan Carr
FCC Chairman Brendan Carr
FCC Chairman Brendan Carr has launched the Pledge America Campaign, calling on the nation's broadcasters to support the upcoming 250th anniversary of American independence with patriotic and civic-focused programming. The initiative aligns with the White House's Salute to America 250 Task Force, More

Report: Podcasting Tops 53% Monthly Reach in U.S.
Triton Digital
Triton Digital
Podcasting now reaches more than half of the U.S. population each month, with 53.6% of Americans listening to or watching podcasts, according to Triton Digital's 2025 U.S. Podcast Report. The annual study, powered by IAB Tech Lab-certified Podcast Metrics and Demos surveys of 12,000 More

Return to Menu

Advertisement

Subscribe to our Newsletter
Radio news and headlines delivered right to your e-mail box -- and it's free.

Advertisement

Advertisement