Home Login RADIO ONLINE RSS Facebook
Advertisement

WWSK Host Brian Orlando Unveils Mental Health Initiative


Brian Orlando
Brian Orlando

WWSK (94.3 FM The Shark)/Long Island morning host Brian Orlando has dedicated his life to music and amplifying the importance of mental health. Through his #Choosesong initiative, which he launched last year at the height of the pandemic and social isolation, he is successfully combining both of his passions by encouraging others to seek solace in the power of song.

Reminding listeners that "with music you are never alone," Orlando has recently unveiled his second all-star artist collaboration with Vinnie Dombroski and Andy Patalan (Sponge), Brendan B Brown (Wheatus), Long Island favorites Black Suit Youth and a special appearance and message from the legendary "King Of Rock" DMC for their rendition of the iconic Stevie Wonder hit "I Just Called." A quarantine-style video was also released here.

"I got the idea for the quarantine video message when Vinnie from Sponge told me one of his favorite memories was singing the song with Brendan (Wheatus) over the phone to my Grandmother for her birthday," said Orlando. "When I asked Darryl (McDaniels "DMC") to be a part of it and explained the mission statement of reminding people that their voice can be a healing factor to others, he responded 'no problem, it's our obligation' and he had the verse done three hours later."

"I Just Called" is the second musical project that Orlando has coordinated featuring some of the industry's heaviest hitters. The first was an original song released last year aptly titled "Choose Song," which he started writing in 2017 as a way to make sense of Chris Cornell's untimely death. With the help of such artists as Kevin Martin (Candlebox), Brendan B. Brown (Wheatus), Vinnie Dombroski (Sponge), Andy and Tim Patalan (Sponge), and Josh Devine (Session Musician/Live Drummer For One Direction), he finished the song, released a video and ultimately launched what is now the #ChooseSong initiative. View video Serendipitously, while filming portions of the "Choose Song" video at the 1940's Brewing Co. in Holbrook, NY, Orlando met Head Brewer and Owner Jon Brengel and the two partnered to create the Never Alone beer, which Orlando says was inspired by Dombroski and the "entire Sponge camp." Known for their passion for craft beer, the band held weekly "Beer Sessions" live stream performances every Saturday at as a way to keep people together during the Pandemic.

Available at the 1940's Brewing Co. and select regional locations, for every sale of the Never Alone beer, proceeds will go toward suicide prevention. A QR code is also on the label, which brings customers to the "Choose Song" music video and provides mental health information.

"Since the pandemic started, more and more people have fallen into depression and anxiety," said 94.3 The Shark Program Director Rob Rush. "I feel it's important to let people know that we care and you're never alone with music. There's always an outlet for you to talk to someone and please find and use that outlet to express yourself."

Advertisement

Latest Radio Stories

Audacy to Launch 97.1 The Fan in Los Angeles
KNX-FM/Los Angeles
KNX-FM/Los Angeles
Audacy is expanding its Sports audio footprint with the launch of "97.1 The Fan" on KNX-FM, marking the first all-Sports FM station in Los Angeles. The station debuts May 11 at 6am PT ending its News simulcast with 50kW KNX-AM. The new outlet will deliver comprehensive coverage of Southern California's More

Ex-FCC Leaders Seek Court Action on News Policy
Radio Television Digital News Association (RTDNA)
Radio Television Digital News Association (RTDNA)
A group of former FCC officials and broadcast journalists has asked a federal appeals court to force the Federal Communications Commission to act on a pending petition to repeal its News Distortion Policy. The coalition, which includes former FCC Chairs and Commissioners along with the Radio Television More

Audio Ads Boost Recall, Trust and Purchase Intent
iHeartMedia and Omnicom Media
iHeartMedia and Omnicom Media
A new study from Omnicom Media Intelligence and iHeartMedia finds that audio advertising is delivering measurable gains across the marketing funnel, with newer formats and creative approaches helping drive stronger consumer engagement and faster purchase More
Advertisement

Audacy: Audio Drives Deeper Sports Fan Engagement
Audacy Sports
Audacy Sports
Audacy's new State of Audio: Sports Fandom report finds that audio has become a central platform for engaging today's sports fans, particularly highly engaged "avid" listeners who are more likely to act on brand messaging. The study shows that as sports consumption fragments across television, streaming More

Veterans Classic Rock Adds Miller & Moulton
Miller & Moulton
Miller & Moulton
NEWHD Radio's Veteran's Classic Rock has added syndicated morning Sports/Talk show "Miller & Moulton" to its lineup, expanding its programming with a mix of sports commentary and classic rock. The show, syndicated by Radio Customs and Jeff Weber Media, is known for combining analysis and humor. Veteran's More

WGCI Launches Tone Kapone Day with Live Event
Tone Kapone
Tone Kapone
iHeartMedia Chicago's WGCI 107.5 will celebrate longtime afternoon host Tone Kapone with the launch of "Tone Kapone Day," a new live event set for Friday, May 29, at the House of Blues Chicago. The inaugural celebration is designed to bring the station's on-air energy into a live setting, featuring DJs, More

Return to Menu

Advertisement

Subscribe to our Newsletter
Radio news and headlines delivered right to your e-mail box -- and it's free.

Advertisement

Advertisement