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WXXJ Names Kesneck Director of Branding & Programming


Jenna Kesneck
Jenna Kesneck

Cox Media Group (CMG) has announced that Jenna Kesneck, who serves as Director of Programming and Branding for Alternative WSUN-FM/Tampa and CMG/Tampa Social Media Director, has added the role of Director of Branding and Programming for sister Alternative WXXJ-FM/Jacksonville. Kesneck has held the role on an acting basis since last Fall.

"Jenna is a branding sharpshooter. She has re-charged Tampa's 97X by successfully bringing back the younger, more skeptical, aggressive new music audience to the airwaves by spearheading and executing slick, innovative content," said CMG VP of Programming Steve Smith. "The senior leadership team and I are excited to have her on board in Jacksonville to create more of that 'magic' that will continue to boost WXXJ to new heights."

"I am so grateful for the opportunity to not only work with the WXXJ brand and team, but to also bring a new synergy to CMG's Alternative format with this cross market role," added Kesneck. "Thank you to Katie Reid, Jules Riley, Steve Smith, Keith Hastings and the entire strategic team for their support."

CMG Jacksonville VP/GM Katie Reid noted, "Jenna is exactly the person we need to elevate the WXXJ brand. Her unwavering passion, wealth of experience, innate talent and strong leadership are just some of the many qualities that Jenna possesses that make her a perfect fit for this role."

CMG Jacksonville Operations Manager Jules Riley said, "I would like to thank Jenna for her exceptional contributions to WXXJ and CMG Jacksonville over the last few months. She was quick to jump in when asked last fall and immediately made positive changes to the WXXJ brand on and off the air. I am so happy to have her as a permanent member of our team. I look forward to seeing all this new WXXJ team will accomplish together."

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