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''Picks Central'' from Barstool Sports Joins Westwood One


Picks Central
Picks Central

Westwood One expands its broadcast programming offerings with "Picks Central" from Barstool Sports. The The daily gambling and sports show airs weekdays from 3-4pm ET and is available for delay broadcast. Hosted by Brandon Walker, the show features a rotation of Barstool personalities such as Dave Portnoy and Dan "Big Cat" Katz, who provide the scoop on the best gambling lines of the day. The crew discusses relevant sports topics, bad beats, moneylines, and over/unders.

Barstool Sports is a sports media brand and platform, driving 1.2 billion average monthly social views and 8 million average monthly podcast listeners, delivering content 24/7, 365 days a year. Barstool has consistently demonstrated the ability to convert fans for ad partners, and has solidified a diversified revenue base across sports, gambling, food, TV, film, gaming, military, lifestyle and pop culture.

Latest Radio Stories

Pacific Media Group Names Grimes Radio Division President
Sherri Hamamura Grimes
Sherri Hamamura Grimes
Pacific Media Group has promoted Sherri Hamamura Grimes to President of its Radio Division, overseeing operations across all Hawaiian island markets. The appointment took effect October 26. She will also continue as General Manager of PMG's Maui Radio operations. Grimes will work directly with Market More

SummitMedia Names Brodie Knoxville Brand Manager
Matt ''Brodie'' Lesley
Matt ''Brodie'' Lesley
SummitMedia has named Matt "Brodie" Lesley Brand Manager of its four-station cluster in Knoxville. He will also host middays on Country WCYQ (100.3 The Wolf). Lesley most recently served as Program Director and afternoon host for WNOK in Columbia, SC, and WWXM in Myrtle Beach, SC, from 2019 to 2026. During More

IAB Guide Calls for Better Audio Data in Media Mix Models
Interactive Advertising Bureau (IAB)
Interactive Advertising Bureau (IAB)
The Interactive Advertising Bureau (IAB) has released a new guide arguing that incomplete campaign data can obscure audio advertising's effectiveness in media mix models, potentially influencing how advertisers allocate budgets. "Amplifying Audio's Impact in MMM: A Follow-up to More

iHeartRadio Launches Lite Mode for Simplified Listening
iHeartRadio
iHeartRadio
iHeartRadio has launched "Lite Mode," a feature that lets listeners switch between the app's full functionality and a simplified interface focused on their current listening and frequently used content. Available on iOS and Android, Lite Mode can be activated through a toggle at the top of the mobile More

Sun & Fun Media Taps Orbyt as Exclusive Canadian Partner
Orbyt Media
Orbyt Media
Sun & Fun Media has selected Orbyt Media as its exclusive affiliate sales and affiliate advertising sales representative in Canada. The agreement gives Canadian radio stations and broadcast groups access to vacation packages, cruises, major sporting event experiences and other More

AWM to Honor Hannah Storm With Gracies Icon Award
Hannah Storm
Hannah Storm
The Alliance for Women in Media (AWM) will honor ESPN's Hannah Storm with the Gracies Icon Award during the Gracies Leadership Awards on November 16 at Tribeca 360° in New York. The award recognizes a woman whose influence has helped shape media and expand opportunities for women in the industry. Storm More

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