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Magnum Media Launches ''ALT 107.1'' in La Crosse WI
RADIO ONLINE | Tuesday, May 11, 2021 |
Magnum Media adds its eight radio format to the La Crosse market with the launch of Alternative "ALT 107.1" on WKBH-FM-HD3 in La Crescent-La Crosse. It's being rebroadcast on W297EH (107.1 FM ) from a 459-foot tower overlooking La Crosse from right across the Mississippi River. ALT 107.1 features artists such as Twenty One Pilots, Machine Gun Kelly, Imagine Dragons, Cage The Elephant, Billie Eilish, Foo Fighters, Red Hot Chili Peppers, The Black Keys, Blink-182, Weezer, Nirvana, Panic! At The Disco and AJR.
Reid Magnum stated, "My brother Ty and I were born in La Crosse. My wife Chelsey got to know the college music scene over her four years at UW-La Crosse. Adding together local listeners plus UW-L, Viterbo and WTC students, our research indicates that for Alternative Music fans ALT 107.1 will be a hit."
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