KWQW/Des Moines Flips to CHR as ''The New 98.3 The Vibe''

RADIO ONLINE | Friday, May 28, 2021 | 5:05pm CT

KWQW-FM

Cumulus Media flips KWQW-FM/Des Moines to CHR as "The New 98.3 The Vibe." The company says the Mainstream Top 40 outlet is a "customized hit music station that matches the young Des Moines market's lifestyle with today's biggest hits." KWQW-FM previously aired a Classic Hip Hop format.

Cumulus/Des Moines VP/Market Manager Jack Taddeo said, "Following market research, we saw a need for a Contemporary Hit Radio station that delivers continuous music and is focused on, and customized for, Des Moines. This move more properly positions KWQW in that lane and becomes accretive to our local radio group which includes Country combo NASH FM 97.3/KHKI-FM and 92.5 KJJY, and Classic Rock 95 KGGO, as well as Sports Talk 1700 The Champ/KBGG."

Operations Manager Chad Taylor and KWQW-FM Program Director added, "The New 98.3 The Vibe plays today's hit music by artists including Dua Lipa, Justin Bieber, The Weeknd, Ariana Grande, Bruno Mars and Maroon Five. We're looking forward to hitting the streets, having fun and bringing our own Summer Vibe to Des Moines! We could not have done this without the support of Cumulus VP/Programming Operations, Greg Frey and VP/Contemporary Formats, Louie Diaz."