Report: AM/FM Radio Wins Handily Over Pandora/Spotify
| RADIO ONLINE | Monday, June 7, 2021 | 11:36am CT |
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The recently released Q1 2021 edition of Edison Research's "Share of Ear," contains several interesting findings. This week's Westwood One blog outlines how AM/FM radio adds significant audience to Pandora/Spotify, reaches consumers on the path to purchase, and is the most-listened-to ad-supported audio on smart speakers.
- Of the combined AM/FM radio and Pandora audience, in a typical day, 85% listens to AM/FM radio and never listens to Pandora. Over half of Pandora's audience also listens to AM/FM radio
- Of the combined AM/FM radio and Spotify audience, 83% listens to AM/FM and does not listen to Spotify. Over half of Spotify's audience also listens to AM/FM radio.
- Of the combined AM/FM radio and SiriusXM audience, 76% listens to AM/FM radio and does not listen to SiriusXM. Half of SiriusXM's audience also listens to AM/FM radio.
- Most Spotify/Pandora listening occurs at home while the majority of AM/FM radio listening occurs away from home. "Share of Ear" reveals 71% of time spent with Pandora and Spotify occurs at home. Conversely, most AM/FM radio listening occurs away from home in-car and at work.
- AM/FM radio is the most-listened-to ad-supported platform on smart speakers, a consistent trend over the last several years.
- Podcasting's audience trajectory continues to soar while AM/FM radio remains the undisputed leader in ad-supported audio. Since 2017, podcasting's audience share has tripled.
- As America gets back on the road, AM/FM radio's in-car share of ad-supported audio remains at a dominant 87%. AM/FM radio is the smart choice to reach hundreds of millions of Americans on the path to purchase.
