vCreative, Quu Unveil New Integration for Digital Dash

RADIO ONLINE | Tuesday, June 8, 2021

vCreative and Quu Inc. have announced a new integration agreement. vCreative customers can now publish messages on car dashboards for their clients that use Quu's advertising services. Quu empowers radio stations to publish programming and sales messages on car dashboards as often as they want. According to the company, these messages, called Visual Quus, are an easy upsell to radio's core product and make ads more valuable and effective.

Under ther deal, stations can produce and send Visual Quus via vCreative vPPO, a production workflow system currently used by 19 of the top 20 broadcasters for traditional and digital ad creation.

"We love that Quu brings new opportunities for radio to engage with listeners and drive incremental revenue," said vCreative CEO Susie Hedrick. "We're excited to bring this connection to our customers as part of our mission to provide unique and advanced services that save time and make money."

"This integration underscores our shared commitment to make radio more dynamic and profitable while making life easier for our customers," added Quu CEO Steve Newberry. "vCreative's broad adoption as the premiere workflow solution across our industry is unparalleled. It's the perfect time to expand our reach as vCreative begins its exciting next chapter under Susie's leadership."