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Learfield IMG College Re-brands to Learfield


Learfield
Learfield

Learfield IMG College, a player in college sports multi-media rights, licensing, technology and data, has re-branded to simply Learfield. The new logo and identity system was developed after consultation with university partners, brand clients and employees. It is designed to be easier to use, more recognizable, and better suited to digital uses.

"We think the new brand visually distinguishes the company in the same way that the expertise and passion of our people differentiate the experience of working with Learfield and its affiliated brands," said Learfield CEO Cole Gahagan. "As we set the pace and standards for innovation, we will continue our relentless focus on building great relationships with our partners and helping brands connect to fans, as we tell our broader story in the market."

"The brand represents what we are about," added Learfield Chief Marketing and Communication Officer Jennifer Davis. "The pennant speaks to our history in college sports and relates to the passionate fan experience, not just on game day, but every day. This passion extends to our performing arts and venue partnerships as well. The one figure in the design depicts that we are coming together as a unified company to lead the industry and to put our partners and clients first, as they seek to compete and achieve their goals."

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