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iHM Flips WROO/Greenville to 104-9 FOX Sports Upstate


WROO-FM
WROO-FM

iHeartMedia flips Rock WROO-FM (Real Rock 104-9) Greenville-Spartanburg, SC to "104-9 FOX Sports Upstate," effective immediately. The station now broadcasts FOX Sports Radio's programming 24/7, outside of a weeknight program hosted by veteran South Carolina sports broadcaster Phil Kornblut.

Programming includes "Outkick The Coverage," "The Dan Patrick Show," "The Herd with Colin Cowherd," "The Doug Gottlieb Show," "The Odd Couple with Chris Broussard & Rob Parker," "The Jason Smith Show" and "The Ben Maller Show." "Sports Talk with Phil Kornblut" joins the weekday lineup in the 6-8pm.

"We're excited to bring back the FOX Sports Radio brand to the Upstate," said iHeartMedia Asheville-Greenville Senior Vice President of Programming Brian Hall. "Our listeners will have access to the best names in sports talk, plus regional coverage. It's also a natural pairing with the South Carolina Gamecocks. Game On Upstate!"

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