iHM Flips WROO/Greenville to 104-9 FOX Sports Upstate

WROO-FM

iHeartMedia flips Rock WROO-FM (Real Rock 104-9) Greenville-Spartanburg, SC to "104-9 FOX Sports Upstate," effective immediately. The station now broadcasts FOX Sports Radio's programming 24/7, outside of a weeknight program hosted by veteran South Carolina sports broadcaster Phil Kornblut.

Programming includes "Outkick The Coverage," "The Dan Patrick Show," "The Herd with Colin Cowherd," "The Doug Gottlieb Show," "The Odd Couple with Chris Broussard & Rob Parker," "The Jason Smith Show" and "The Ben Maller Show." "Sports Talk with Phil Kornblut" joins the weekday lineup in the 6-8pm.

"We're excited to bring back the FOX Sports Radio brand to the Upstate," said iHeartMedia Asheville-Greenville Senior Vice President of Programming Brian Hall. "Our listeners will have access to the best names in sports talk, plus regional coverage. It's also a natural pairing with the South Carolina Gamecocks. Game On Upstate!"

Latest Radio Stories

Aaron Miller Returns to CMG Tampa as Director of Sales

Aaron Miller

Cox Media Group (CMG) Tampa has named Aaron Miller Director of Sales, marking his return to the organization. Miller rejoins CMG from Audacy and previously worked with CMG Tampa, where the company says he developed strong ties to the local market and client base. In his new role, Miller will oversee the More

Westwood One Blog Outlines AI Best Practices

Cumulus Media | Westwood One

A new blog post from Cumulus Media's Westwood One Audio Active Group highlights how local advertisers can more effectively use artificial intelligence tools to guide media planning and buying decisions. Authored by Cumulus Operations President Bob Walker, the piece emphasizes that AI platforms require a More

Talent Farm Adds Five New 24/7 Radio Formats

Talent Farm

Talent Farm has expanded its syndication portfolio with the launch of five new 24/7 radio formats, offering affiliates additional programming options across multiple high-demand music genres. The new formats -- "The Harbor" (Yacht Rock & Smooth Classics), "The Coast" (Classic Alternative), "The Boombox" More

Tony Katz Today Adds Detroit, Tampa Affiliates

Tony Katz

Key Networks has expanded the reach of its nationally syndicated midday program "Tony Katz Today" with two new affiliates in Detroit and Tampa. The show, hosted by Tony Katz, is now airing on WFDF (910 AM Superstation) in Detroit and WHBO (NewsTalk 1040 AM/94.5) in Tampa, extending its presence into two key More

Edison: Top Podcasts Hold Steady in Q1 2026

Edison Research at SSRS

Edison Research at SSRS, has released its Top 50 Podcasts in the U.S. for the first quarter of 2026, based on reach among weekly podcast listeners ages 13 and older. The rankings from Edison Podcast Metrics show continued dominance at the top, with The Joe Rogan Experience, Crime Junkie, and The Daily More

Bob Kevoian, ''Bob & Tom'' Co-Founder, Dies at 75

Bob Kevoian

Bob Kevoian, the longtime co-host and co-creator of The Bob & Tom Show, has died at the age of 75. According to media reports and a statement shared on social media, Kevoian passed away Friday at his home, surrounded by family and friends, following a three-year battle with cancer. Kevoian's final More

Return to Menu

iHM Flips WROO/Greenville to 104-9 FOX Sports Upstate

Latest Radio Stories

Follow us on:

Copyright © 1989-2026 RADIO ONLINE ^®

iHM Flips WROO/Greenville to 104-9 FOX Sports Upstate

Latest Radio Stories

Follow us on:

Copyright © 1989-2026 RADIO ONLINE ®

Copyright © 1989-2026 RADIO ONLINE ^®