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WWIZ-FM (Z104)/Youngstown Flips to ''Christmas 104''


Christmas 104
Christmas 104

Cumulus Media launches "Christmas 104" on WWIZ-FM/Youngstown, OH, as "The Valley's Christmas Station," an all-Christmas station bringing holiday cheer and the season's best Christmas music to the Mahoning Valley. "Christmas 104" debuted Friday at 12:25pm on WWIZ, previously programmed as "Z104, The Valley's Goodtime Oldies" station. "We Need a Little Christmas" by Percy Faith and His Orchestra kicked off the familiar lineup of holiday tunes, which will run through year's end.

Cumulus/Youngstown VP/Market Manager Bill Kelly said, "We simply want to lift people's spirits and this is the best way we know how. Santa's vaxxed and he's ready to go."

Operations Manager Charley Connolly added, "Even before Labor Day, we got calls and emails from people asking when we're flipping. We're just giving them what they're asking for."

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