This Week Audry Talks About Podcast Advertising

This week's episode of Audry talks Audio features co-founder Niklas Hildebrand talking to Heather Osgood, Founder of True Native Media, a boutique podcast representation agency specializing in podcast advertising.

With an extensive background in radio advertising and a love for podcasting, Osgood was in a unique position to start an agency that could help advertisers get better results and assist podcasters in finding sponsors. She is an influential voice in the podcast advertising space and has sold over 50,000 ads in the last five years. Osgood is also creator of the Podcast Moneymakers, a course designed for podcasters who want the formula, tools and tactics to get advertisers in six weeks. Topics covered this week indlude:

Why you need to know exactly who your audience is before you start thinking about ads.
Why it's important for host and advertiser to be a perfect match.
Why hosts will get better results when they create personal ads for each advertiser.

Check it out HERE.

Latest Radio Stories

Audacy Names Zach Gelb Brand Manager of 104.3 WQAM

Zach Gelb

Audacy has named Zach Gelb Brand Manager of Sports 104.3 WQAM in Miami, following the first anniversary of the station's FM launch. Gelb will oversee content strategy, talent, operations and branding, including flagship coverage of the Florida Panthers, Miami Heat, Miami Marlins and University of Miami More

iHeartMedia Denies Plans to Sell Podcast Business

iHeartMedia

iHeartMedia says it has no plans to sell its podcast business after Bloomberg reported that the company was exploring a sale of part or all of the operation to raise cash and bolster its share price. Bloomberg, citing people familiar with the matter, said iHeartMedia had held preliminary talks with More

Saga Q3 Revenue Falls 5.4% as Net Loss Widens

Saga Communications

Saga Communications reported third-quarter net revenue of $26.7 million, down 5.4% from $28.2 million a year earlier. The company's net loss widened to $7.1 million from $532,000, primarily because of a $9.2 million noncash impairment charge on its FCC licenses. Saga attributed More

Bruno Mars, Kehlani Top 2026 iHeartRewind Rankings

iHeart Rewind

Bruno Mars was iHeartRadio's most listened-to artist of 2026, while Kehlani's "Folded" was the year's top song, according to the company's annual iHeartRewind rankings. The rankings are based on total audience spins (TAS) and streams across iHeartMedia's broadcast stations and the iHeartRadio app. Mars More

Angry Audio Names Clark Novak Natural Marketing Director

Clark Novak

Angry Audio has named Clark Novak Natural Marketing Director, bringing more than 40 years of broadcast and audio technology experience to the company's marketing efforts. Novak began his career on air before moving into audio technology and marketing at Telos Alliance and Lawo. He first worked with Angry More

Joe Pags Show Extends Deal With Compass Media Networks

Joe Pags

"The Joe Pags Show" has signed a multiyear extension with Compass Media Networks, continuing a syndication partnership that began 10 years ago. The show airs on more than 170 stations nationwide and reaches 2 million radio listeners monthly, according to the announcement. Hosted by Joe "Pags" Pagliarulo, More

Return to Menu

This Week Audry Talks About Podcast Advertising

Latest Radio Stories

Follow us on:

Copyright © 1989-2026 RADIO ONLINE ^®

This Week Audry Talks About Podcast Advertising

Latest Radio Stories

Follow us on:

Copyright © 1989-2026 RADIO ONLINE ®

Copyright © 1989-2026 RADIO ONLINE ^®