This Week Audry Talks About Podcast Advertising

This week's episode of Audry talks Audio features co-founder Niklas Hildebrand talking to Heather Osgood, Founder of True Native Media, a boutique podcast representation agency specializing in podcast advertising.

With an extensive background in radio advertising and a love for podcasting, Osgood was in a unique position to start an agency that could help advertisers get better results and assist podcasters in finding sponsors. She is an influential voice in the podcast advertising space and has sold over 50,000 ads in the last five years. Osgood is also creator of the Podcast Moneymakers, a course designed for podcasters who want the formula, tools and tactics to get advertisers in six weeks. Topics covered this week indlude:

Why you need to know exactly who your audience is before you start thinking about ads.
Why it's important for host and advertiser to be a perfect match.
Why hosts will get better results when they create personal ads for each advertiser.

Check it out HERE.

Latest Radio Stories

Scott Masteller to Retire from 97.5 The Fanatic

Scott Masteller

Beasley Media Group has announced that Scott Masteller, Program Director of WPEN-FM (97.5 The Fanatic) in Philadelphia, will retire December 31, concluding a radio career spanning more than 45 years. Masteller joined The Fanatic more than three years ago and has played a key role in the sports station's More

Tim Dukes Joins Collective Heads as Partner

Tim Dukes

Collective Heads has named veteran radio programmer and media executive Tim Dukes as its newest partner, adding more than four decades of programming and senior management experience to the multi-platform consulting and marketing group. Dukes most recently served as President of Hope Media Group from 2024 More

America's Morning News to Launch September 21

America's Morning News

A new nationally syndicated morning news program, "America's Morning News," will launch Monday, September 21, providing stations with a replacement option following the conclusion of "America in the Morning." The weekday program, produced by AccuMinute and distributed by Talk Media Network, will More

Audacy Study Finds New Rules for Podcast Advertising

''The New Rules of Podcast Advertising''

Audacy has released a new "State of Audio" report that challenges some traditional assumptions about podcast advertising, finding that audience trust, host expertise and engagement can be more important to advertisers than the sheer size of a show's audience. "The New Rules of More

Beasley Deploys Futuri AI Platform Companywide

Beasley Media and Futuri

Beasley Media Group has deployed Futuri's TopLine Enterprise AI revenue intelligence platform across all of its markets under a multiyear agreement aimed at enhancing the company's sales process and providing local advertisers with more data-driven marketing strategies. The companywide rollout gives More

Study: ROI Focus Can Undercut Advertising Growth

Cumulus Media | Westwood One

An advertising industry's increasing focus on return on investment may actually be working against sales and profit growth, according to research examined in a new Cumulus Media | Westwood One Audio Active Group blog post. Pierre Bouvard, Chief Insights Officer of the Cumulus Media/Westwood One Audio More

Return to Menu

This Week Audry Talks About Podcast Advertising

Latest Radio Stories

Follow us on:

Copyright © 1989-2026 RADIO ONLINE ^®

This Week Audry Talks About Podcast Advertising

Latest Radio Stories

Follow us on:

Copyright © 1989-2026 RADIO ONLINE ®

Copyright © 1989-2026 RADIO ONLINE ^®