This Week Audry Talks About Podcast Advertising

This week's episode of Audry talks Audio features co-founder Niklas Hildebrand talking to Heather Osgood, Founder of True Native Media, a boutique podcast representation agency specializing in podcast advertising.

With an extensive background in radio advertising and a love for podcasting, Osgood was in a unique position to start an agency that could help advertisers get better results and assist podcasters in finding sponsors. She is an influential voice in the podcast advertising space and has sold over 50,000 ads in the last five years. Osgood is also creator of the Podcast Moneymakers, a course designed for podcasters who want the formula, tools and tactics to get advertisers in six weeks. Topics covered this week indlude:

Why you need to know exactly who your audience is before you start thinking about ads.
Why it's important for host and advertiser to be a perfect match.
Why hosts will get better results when they create personal ads for each advertiser.

Check it out HERE.

Latest Radio Stories

Max Media Promotes McKay, Hoyt in Coastal Virginia

Barry McKay

Max Media has announced a pair of programming promotions affecting two of its Coastal Virginia stations, Country WGH (97.3 The Eagle) and AC WTWV (92.9 The Wave) in Norfolk-Virginia Beach. Barry McKay (pictured) has been elevated from his midday role on 97.3 The Eagle to Program Director/Brand Manager More

Programmatic Audio Buying Doubles Since 2022

Cumulus Media and Westwood One

A new study highlighted by Westwood One shows programmatic audio advertising has surged to record levels, with adoption among agencies and advertisers more than doubling over the past four years. According to research from Advertiser Perceptions, 82% of agencies and advertisers now buy audio More

NYPR Names Sharma, Christner, Cohen to Leadership

New York Public Radio

New York Public Radio has appointed three executives to its leadership team, naming Ru Sharma as Chief People Officer, Emily Christner as Chief Growth and Engagement Officer, and Patti Cohen as Senior Vice President of Analytics, Insights and Research. The appointments are More

Pebbles Exits WBQT (HOT 96.9) Mornings to Grow Brand

Peebles

Pebbles is stepping away from her role on the WBQT (HOT 96.9) morning show in Boston, ending a long run as a key voice on Beasley Media Group's outlet to focus on expanding her Positively Pebbles brand. The move shifts her away from daily on-air duties, though she will continue to engage audiences More

Rickey Smiley Returns to Philly Mornings on WPPZ

Rickey Smiley

Urban One has added The Rickey Smiley Morning Show to mornings on WPPZ (Classix 107.9) in Philadelphia, marking Smiley's return to the market. The syndicated program launched Monday, May 4, airing weekdays from 6-9am. Hosted by comedian and radio personality Rickey Smiley, the show blends music, More

Urban One Expands Dallas Footprint with KKDA, KRNB

Urban One

Urban One has reached an agreement to acquire Service Broadcasting Group, including Dallas stations KKDA and KRNB, while also agreeing to sell KZMJ to Fuzion Dallas. Both transactions remain subject to approval by the FCC and customary closing conditions. The company said the More

Return to Menu

This Week Audry Talks About Podcast Advertising

Latest Radio Stories

Follow us on:

Copyright © 1989-2026 RADIO ONLINE ^®

This Week Audry Talks About Podcast Advertising

Latest Radio Stories

Follow us on:

Copyright © 1989-2026 RADIO ONLINE ®

Copyright © 1989-2026 RADIO ONLINE ^®