This Week Audry Talks About Podcast Advertising

This week's episode of Audry talks Audio features co-founder Niklas Hildebrand talking to Heather Osgood, Founder of True Native Media, a boutique podcast representation agency specializing in podcast advertising.

With an extensive background in radio advertising and a love for podcasting, Osgood was in a unique position to start an agency that could help advertisers get better results and assist podcasters in finding sponsors. She is an influential voice in the podcast advertising space and has sold over 50,000 ads in the last five years. Osgood is also creator of the Podcast Moneymakers, a course designed for podcasters who want the formula, tools and tactics to get advertisers in six weeks. Topics covered this week indlude:

Why you need to know exactly who your audience is before you start thinking about ads.
Why it's important for host and advertiser to be a perfect match.
Why hosts will get better results when they create personal ads for each advertiser.

Check it out HERE.

Latest Radio Stories

Nielsen: AM/FM Radio Drives Vehicle Buying Decisions

Nielsen

A new Nielsen study suggests removing AM/FM radio from new vehicles could have a significant impact on consumer purchasing decisions, with many buyers saying they would reject vehicles that lack the feature. The report, "Tuned In: Why Removing AM/FM Radio Is a Multi-Billion Dollar More

Connoisseur Names Flatley Long Island Sales Director

Chris Flatley

Connoisseur Media has named Chris Flatley Director of Sales for its Long Island operations, effective July 13. Flatley will oversee revenue strategy and sales operations for the company's Long Island portfolio, including WALK (WALK 97.5), WKJY (KJOY 98.3), WWSK (94.3 The Shark), WWWF (103.1 The Wolf) WHLI More

CMG Appoints Phil Becker to New Growth Role

Phil Becker

Cox Media Group (CMG) has named Phil Becker Vice President, Audience & Content Growth for its radio division, a newly created executive position focused on expanding audiences across broadcast and digital platforms. Becker will join CMG Radio on July 20 and will oversee audience growth strategies More

Broadcasters Push Congress on AM Radio Bill

Broadcasters from 31 states gathered on Capitol Hill Tuesday to urge Congress to pass the AM Radio for Every Vehicle Act, arguing that preserving AM radio in new vehicles is essential for public safety and emergency communications. Joining the broadcasters were representatives from More

MBC Launches 2026 Front Row Charity Auction

Front Row Experiences Charity Auction

The Museum of Broadcast Communications (MBC) has launched its 2026 Front Row Experiences Charity Auction, offering fans the chance to bid on more than 50 exclusive experiences with broadcasters, entertainers, athletes and media personalities while raising funds to support More

NRG Media Closes on Sale of Omaha Stations

NRG Media

Usher Media has completed its acquisition of five radio stations serving the Omaha-Council Bluffs market from NRG Media, finalizing a transaction first announced in February. The deal includes KOIL-AM (1290) in Omaha, KOPW-FM (106.9) in Plattsmouth, KOZN-AM (1620) and KZOT-AM (1180) More

Return to Menu

This Week Audry Talks About Podcast Advertising

Latest Radio Stories

Follow us on:

Copyright © 1989-2026 RADIO ONLINE ^®

This Week Audry Talks About Podcast Advertising

Latest Radio Stories

Follow us on:

Copyright © 1989-2026 RADIO ONLINE ®

Copyright © 1989-2026 RADIO ONLINE ^®