This Week Audry Talks About Podcast Advertising

This week's episode of Audry talks Audio features co-founder Niklas Hildebrand talking to Heather Osgood, Founder of True Native Media, a boutique podcast representation agency specializing in podcast advertising.

With an extensive background in radio advertising and a love for podcasting, Osgood was in a unique position to start an agency that could help advertisers get better results and assist podcasters in finding sponsors. She is an influential voice in the podcast advertising space and has sold over 50,000 ads in the last five years. Osgood is also creator of the Podcast Moneymakers, a course designed for podcasters who want the formula, tools and tactics to get advertisers in six weeks. Topics covered this week indlude:

Why you need to know exactly who your audience is before you start thinking about ads.
Why it's important for host and advertiser to be a perfect match.
Why hosts will get better results when they create personal ads for each advertiser.

Check it out HERE.

Latest Radio Stories

iHeartMedia Named Official Media Partner of NXXT Golf

iHeartMedia and NXXT Golf

iHeartMedia and NXXT Golf have announced a major sponsorship agreement naming iHeartMedia the Official Media Partner of NXXT Golf, a deal the organizations describe as one of the largest audio sponsorship commitments ever made to women's and junior competitive golf. Under the partnership, iHeartMedia More

Christy Brittain Joins WBBB/Raleigh for Afternoons

Christy Brittain

96.1 WBBB/Raleigh-Durham has named veteran broadcaster Christy Brittain as its new afternoon personality, adding a familiar voice with deep North Carolina radio roots to the station's on-air lineup. A Tennessee native, Brittain began her radio career at age 17 and has since worked in several markets More

Kim Bindel Joins WGTS Mornings in Washington DC

Kim Bindel

Christian Contemporary WGTS (91.9) Washington, DC has named veteran broadcaster Kim Bindel as the new co-host of its morning show alongside Jerry Woods. Bindel will succeed Summer Shepherd, who moved to afternoons in April. Claude Jennings, who has been serving as interim co-host, will return to his regular More

Steinem, Richards to Receive Gracies Torch Award

Alliance for Women in Media Foundation (AWMF)

The Alliance for Women in Media Foundation (AWMF) will honor activist and author Gloria Steinem and producer, writer, and activist Amy Richards with the inaugural Gracies Torch Award during the 51st Annual Gracie Awards Luncheon on June 16 in New York City. The new award, created More

Westwood One Set for College World Series Finals

Westwood One Sports

Westwood One and the NCAA Radio Network will once again provide live national radio coverage of the NCAA Division I Men's College World Series Championship Finals from Charles Schwab Field in Omaha, NE. Coverage of the best-of-three championship series begins Saturday, June 20, at 7:45pm ET, with every More

Futuri Unveils TopLine Enterprise Platform

Futuri

Futuri has launched TopLine Enterprise, a new revenue intelligence platform designed to help media sales organizations automate key parts of the sales process, reduce administrative workloads, and accelerate revenue growth. Announced Wednesday from Austin, TX, the platform More

Return to Menu

This Week Audry Talks About Podcast Advertising

Latest Radio Stories

Follow us on:

Copyright © 1989-2026 RADIO ONLINE ^®

This Week Audry Talks About Podcast Advertising

Latest Radio Stories

Follow us on:

Copyright © 1989-2026 RADIO ONLINE ®

Copyright © 1989-2026 RADIO ONLINE ^®