Scott Porretti Named President of Katz Digital Audio

RADIO ONLINE | Tuesday, October 19, 2021

Scott Porretti

Katz Media Group has elevated Scott Porretti to the position of President of Katz Digital Audio, a division of Katz Media Group. He will continue to report to Mark Gray, CEO of Katz Media Group.

A longtime veteran of Katz, Porretti will continue to oversee all Katz Digital Audio offerings, manage relationships with an expansive roster of publishing and technology partners, and further the growth of podcasting and programmatic digital audio on behalf of current and new partners. He has led the digital team in making substantial strides to strengthen internal technology and systems. Porretti is also spearheading the rollout of the newly launched Katz Intelligence Manager (KIM), a state-of-the-art proprietary audience technology for the digital audio marketplace.

Under his leadership, Porretti and his accomplished team have been an integral part of the exponential growth in the digital audio business over the past several years. During his tenure at Katz, Porretti has held various management positions within the organization, including Senior Vice President of Katz Radio Group, overseeing a sales team with more than 250 people working across seven sales divisions as well as Vice President Manager of the Katz New York office. In 2014, he was named Senior Vice President of Katz Digital. In May 2018, Porretti was promoted to Executive Vice President of Katz Digital.

"Scott's in-depth knowledge and vast background in developing audio solutions across a variety of platforms has helped Katz grow its diverse digital offerings and proprietary technologies," said Mark Gray, CEO of Katz Media Group. "Scott's effective team leadership style, and his extraordinary vision in this marketplace, has catapulted Katz Digital to a place where it is now viewed by advertisers as a one-stop-shop to reach diverse audiences with unparalleled scale."

"We have seen an explosion of growth in the digital audio space that is not slowing, with more people listening on their various devices than ever before," said Porretti. "I am so proud of what our team has accomplished and extremely excited to help shape where our industry is heading to support Katz's ever-expanding position in the digital marketplace and help our clients execute effective digital audio campaigns."