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Free Webinar: 5 Ways You're Leaving Digital Dollars on the Table


Benztown and Envisionwise will host a free webinar for radio professionals: "5 Ways You're Leaving Digital Dollars on the Table." The 45-minute webinar, led by McVay Media President Mike McVay and Envisionwise Founder/CEO Jackie Parks, will provide specific tools for optimizing station revenue through station websites, including blogs, ad inventory, contesting, sponsorships, and e-clubs.

The free webinar will be held Thursday, November 18, 2021, 9:00am PT/12:00pm ET and those interested can register HERE.

The webinar will present actionable steps to increase digital revenue from radio station websites, including:

  • Website: Take advantage of blogs, updating with current events
  • Ad Inventory: Maximize and monetize your website's real estate
  • Contesting: Guarantee traffic to your station's website with contesting
  • Sponsorships: Monetizing features of your website through sponsorships
  • E-Club: A members-only section where your listeners will receive exclusive sponsored content.

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