Pandora Teams with Baby Einstein for New Musical Content

RADIO ONLINE | Monday, November 22, 2021

Pandora

Pandora and Baby Einstein, the creator of multimedia interactive products for infants and toddlers, have teamed to create kids musical content for the streaming music platform, including a "Baby Einstein & Friends" station on Pandora with custom listening modes and also content from Baby Einstein's Sandbox series.

The new Pandora station allows kids and their families access to music directly from their streaming device, or with the sound of their voice on all smart speakers. Baby Einstein's library on Pandora includes baby-friendly versions of classical masterpieces from Beethoven, Mozart, Vivaldi, Chopin and Rossini, as well as classic lullabies and nursery rhymes, now all in one place.

"Baby Einstein & Friends" allows parents and toddlers alike a more personalized listening experience with two customized modes. The 'Sleep' mode features calming and comforting nursery rhymes, Baby Einstein instrumental classics, and lullabies to help little ones self-soothe their way to dreamland. The 'Play' mode builds on the Baby Einstein brand's world of curiosity to deliver a play-and-learn playlist like no other, including content from Blippi, Cocomelon, and more.

The 10-episode series highlights different languages, traditions, musical instruments, foods, and more, enabling parents to be their baby's first teacher and foster social-emotional skills such as empathy, compassion, responsibility and inclusion.

"We are thrilled to work with Pandora and to bring Baby Einstein's musical content to its platform. More families now have access to this music than ever before, and we can't wait to see how it ignites curiosity in Pandora's youngest listeners," said SVP of Global Marketing for Kids2 Meryl Macune. "We are confident that this relationship gives both brands the opportunity to provide a new, holistic solution to their audience of parents worldwide."