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KKBE Becomes Santa 93.7 Roswell's All Christmas Station


Santa 93.7
Santa 93.7

Noalmark Broadcasting flips Alternative Rock KKBE AM & FM (The Crash)/Roswell, NM to an all Christmas and Holiday music format as "Santa 93.7." The format switch took place at midnight on Thanksgiving Day, November 25 as a new station playing all of Roswell's favorite holiday music.

KKBE and sister station KBIM-FM (The Country Giant 94.9) General Manager Jesse Rios said, "It's a pleasure to give Roswell residents a station with the perfect blend of all their holiday favorites. It's been a challenging year for all of us, this station will put us in the Spirit of the Holidays."

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