Meruelo Media Announces Partnership with Monarch Matrix

RADIO ONLINE | Tuesday, December 7, 2021

Meruelo Media

Meruelo Media, owners of Power 106, Cali 93.9, KLOS-FM, 93.5 KDAY and KWHY-TV in Los Angeles, has announced its partnership with Matrix and its Monarch Media Ad Sales Platform. The deal will provide Meruelo Media with extensive CRM capabilities, media intelligence with state-of-theart tools to access streamlined data, extend their operational efficiencies, strengthen customer relations and maximize capabilities and performance for agencies and buyers.

Meruelo Media VP, Audio David Criscitelli said, "Matrix will allow our sales team to spend less time reporting and more time developing and refining strategies for our clients. In addition, our management will have better visibility into revenue and more opportunity to align with other brands in the Meruelo portfolio to advance our clients' needs."

Monarch will also provide integration to Meruelo Media's traffic system to enable automatic reconciliation of pending deals. Roll-up reporting across all activities and efforts will deliver greater transparency and a more accurate view into sales for multiple departments throughout the organization, including marketing and finance.

"Technology, choice and data are great advancements for media, but these advancements can create disruption and an increasingly complicated media marketplace. Meruelo Media is committed to providing our team with the tools and platforms that evolve our business processes across all platforms and verticals. We are armed and ready to meet and exceed the demands on our industry by transforming chaotic data into actionable information," added Meruelo Media CEO Otto Padron.

"We are thrilled to have Meruelo Media as a new client partner," said Matrix CEO Mark Gorman. "Meruelo is the largest and fastest growing minority-owned media company in California, and we are confident that our Monarch Media Ad Sales Platform will empower them to not only monetize inventory but help fuel their next-stage growth."

Meruelo Media will launch the Monarch Media Ad Sales Platform technology in January, 2022.