Home Login RADIO ONLINE RSS Facebook
Advertisement

Atlanta's DJ Mix Master Mitch Dead of Pancreatic Cancer


Gary Mitchell (aka DJ Mix Master Mitch)
Gary Mitchell (aka DJ Mix Master Mitch)

Sad to report the death of veteran Atlanta air personality Gary Mitchell (aka DJ Mix Master Mitch) Tuesday morning after a battle with Stage 4 pancreatic cancer. Mitchell was 56. According to WSB-TV, DJ Mix Master Mitch was born at Grady Memorial Hospital and grew up in Atlanta. He graduated from Mays High School in 1983 and began his decades-long radio career. Mitchell entertained audiences on KISS 104.1 and Classix 102.9.

"I've always been an entertainer. I've always loved the microphone ya know I would get out there with promotions and get on the mic and act crazy and people would laugh," Mitchell told Channel 2 Action News earlier this year.

WSB reports that as of Wednesday morning, memorial arrangements for Mitchell have not been announced.

Advertisement

Latest Radio Stories

Jim Lyke Returns to SBS as AIRE Executive VP
Jim Lyke
Jim Lyke
Spanish Broadcasting System has appointed Jim Lyke as Executive Vice President of Network Radio and National Digital Sales for AIRE Radio Networks, marking his return to the company nearly a year after departing for a role at Nueva Network. Lyke previously served as Senior Vice President of Network Audio More

Report: Black Buying Power to Top $2.1 Trillion in 2026
Katz Radio Group
Katz Radio Group
Black Americans now account for 49.2 million people, or 14.4% of the U.S. population, and their economic influence continues to grow, according to a new analysis from the Katz Radio Insights & Analytics team. The report, The Importance of the Black American Consumer 2026, More

iHeartRadio Named Media Partner of iFlag
iFlag and iHeartRadio
iFlag and iHeartRadio
The International Flag League (iFlag), formerly known as USA Flag and billed as the world's largest flag football tournament organization, has named iHeartRadio as its official media partner. Under the agreement, iFlag will work with iHeartRadio and its parent company iHeartMedia on a cross-marketing More
Advertisement

BIA, AdApt Partner on AI Sales Platform
AdApt and BIA Advisory Services
AdApt and BIA Advisory Services
BIA Advisory Services and AdApt Media Sales have announced a strategic partnership to integrate local advertising market data into sales technology used by media organizations. Under the agreement, AdApt will incorporate BIA's market-specific revenue forecasts into its AI-enabled sales platform. The More

Black Effect Fest to Return to Atlanta on April 25
Black Effect Podcast Festival
Black Effect Podcast Festival
iHeartMedia and Charlamagne Tha God have announced the return of the Black Effect Podcast Festival, set for April 25 from noon to 8pm ET at Pullman Yards in Atlanta. Now in its fourth year, the event will bring together Black podcasters, creators and fans for a full day of live podcast tapings, panel More

MIW Study: Women Gain in GM, Programming Roles
Mentoring and Inspiring Women in Radio (MIW)
Mentoring and Inspiring Women in Radio (MIW)
Mentoring and Inspiring Women in Radio (MIW) has released its 25th Annual Gender Analysis Study, charting the progress of women in radio management roles across the U.S. The long-running study, compiled from raw data collected by PrecisionTrak, tracks women serving as General Managers, Sales Managers, More

Return to Menu

Advertisement

Subscribe to our Newsletter
Radio news and headlines delivered right to your e-mail box -- and it's free.

Advertisement

Advertisement