Spotify Acquires Podcast Technology Platform Whooshkaa

RADIO ONLINE | Thursday, December 16, 2021 | 4:15pm CT

Spotify

Spotify has acquired Whooshkaa, an Australia-based podcast technology platform that gives independent creators, publishers, broadcasters and brands a cost effective, end-to-end platform to host, distribute, monetize and track on-demand audio. Whooshkaa offers radio broadcasters a specialized tool that makes it simple to turn their existing audio content into on-demand podcast content.

As part of the acquisition, the company plans to integrate this technology into the Megaphone suite, which it acquired in November, 2020. Megaphone, enabled Spotify to offer podcast publishers tools to help them earn more from their content. Megaphone is used by publishers such as AdLarge Media, the Wall Street Journal and the Australian Radio Network and offers a comprehensive suite of podcasting tools that can help publishers create, monetize, and measure their podcast businesses.

Integrating Whooshkaa's broadcast-to-podcast technology means the company will be able to bring even more third-party content into the Spotify Audience Network, helping advertisers to connect with even more audiences.

To learn more about what the acquisition means for radio broadcasters, check out Megaphone.FM.