iHeartMedia/Atlanta Debuts the ''New El Patron 96.7''

RADIO ONLINE | Thursday, December 30, 2021 | 4:34pm CT

WBZW-FM

iHeartMedia/Atlanta flips WBZW-FM to Regional Mexican as the new "El Patron 96.7," effective January 1. The addition of El Patron 96.7 adds a second Hispanic brand to the Atlanta market, joining the Spanish Contemporary Hits Z105.7. El Patron 96.7 will air an unique mix of Banda, Norteno and Rancheras. Artists featured include Grupo Firme, La Adictiva Banda San Jose de Mesillas, Calibre 50, Los Dos Carnales, Banda MS and Christian Nodal.

"With the launch of El Patron 96.7, we are proud to continue the tradition of being the innovator and leader of Atlanta's Hispanic media landscape," said Z105.7 and El Patron 96.7 Program Director Orlando Rosa. "With the rapidly growing Hispanic population in Atlanta, as well as emerging musical tastes, this move puts us in a position to super-serve all of our Hispanic listeners, advertisers and the community."

The full programming lineup is as follows: Adrian Martinez (12-6am), Rico Hernandez (6am-12pm), Gina Ulmos (12-6pm) and Luis Trevino (6pm-2am).