TuneIn Inks Deals with Estrella Media and Grupo Formula
| RADIO ONLINE | Wednesday, January 26, 2022 |
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 TuneIn |
TuneIn has announced a partnership with Estrella Media to bring the Don Cheto Al Aire morning show and Regional Mexican Norteno and Banda radio stations, anchored by Que Buena Los Angeles, to its platform. In addition, TuneIn has partnered with Grupo Formula, bringing Spanish-language entertainment and news content to the platform. In addition, TuneIn will expand revenue opportunities for Estrella Media by reselling instream advertising outside of the local markets for Estrella Media's 11 stations on the platform.
"Both Estrella Media and Grupo Formula are market leaders in Spanish-language entertainment and news radio content," said TuneIn CEO Richard Stern. "We are extremely pleased to be expanding our Spanish-language offerings to a new generation of Latin radio fans and listeners around the world through the TuneIn platform. We're also thrilled to help Estrella Media's local stations increase monetization outside of their local markets as an added benefit of our partnership."
"Estrella Media is committed to super-serving our audiences wherever and whenever they choose to watch or listen," added Estrella Media EVP, Digital & Streaming Rene Santaella. "Our partnership with TuneIn amplifies our popular shows like Don Cheto Al Aire and our Regional Mexican music stations by being available for free on all streaming platforms including the rapidly growing smart speaker and auto markets. It is a great pairing of our programming expertise with TuneIn's scale and innovative distribution."
"We live in a hyperconnected world where we have access to much information, that's why we need serious and trusted sources. Grupo Formula leads the market by sharing verified information through well-known and experienced talent who apply their knowledge and expertise to the opinions they give. We achieved our goal of 'Keep Mexico Well Informed' by using our multi-platform presence and adding alliances with other important organizations who can help us in moving forward. Here is where TuneIn plays an important role as it lets us reach listeners during all moments of their days," said Grupo Formula Digital Manager Isaid Mera.
