Home Login RADIO ONLINE RSS Facebook
Advertisement

ESPN Audio Accounts for Over Half of All Sports Listening


ESPN Audio
ESPN Audio

The 2021 Share of Ear from Edison Research -- a national study with 2,078 respondents that measures time spent listening -- found that ESPN Audio accounts for over half of all sports listening, at 53 percent, marking a nine percentage point increase in the same category from 2020. In addition, more than one in five Americans listened to ESPN Audio every day, according to the survey.

ESPN Audio was also shown to account for 63 percent of the digital sports listening space and 47 percent of the terrestrial sports audio space, both up a significant 8 percentage points from 2020, respectively.

"These results further emphasize the importance of being available for fans across platforms and on-demand," said ESPN Vice President, Content Strategy and Audio Amanda Gifford. "We continue to strive to super-serve the terrestrial audience while always evolving with countless digital options and expanding the reach of our shows and hosts for a more customized and easily accessible experience for listeners."

The 2021 Edison Research results also marked an all-time milestone in the time spent listening category. ESPN Audio recorded its highest average weekly time spent listening, at 3 hours and 24 minutes, since the survey began in 2014 - two minutes higher than the previous high point of 3 hours and 22 minutes recorded in 2019 and 2014.

Edison Research President Larry Rosin added, "Given that ESPN is leveraging audio across the entire audio space - broadcast radio, satellite, podcasts and streaming, no other research project can reflect that totality like Share of Ear. We are proud to work with ESPN Audio to help them and their clients understand the totality of audio and all the ways the modern audio consumer is being reached."

Advertisement

Latest Radio Stories

Podtrac Releases Top Podcast Rankings for January 2025
Podtrac
Podtrac
Podtrac has issued the Top U.S. and Global Publishers & Networks and Top U.S. Podcast rankings for January. U.S. UMA was up for just twelve of the U.S. ranking participants in January over December. Seventeen of the U.S. ranking participants were up on U.S. Downloads month-over-month. Five of the Top Global More

''The Grunge Garage with Bob Stei'' Now Available Daily
Bob Stei
Bob Stei
Fishnet Syndication is expanding "The Grunge Garage with Bob Stei," a weekly show that immerses listeners in the sounds of the 1990s. Effective immediately, the program will offer stations the option to broadcast six classic episodes each week, plus a new episode every Sunday, all at no cost through a barter More

iHeartMedia Pittsburgh Ups Loesch to Market President
Bobbie Loesch
Bobbie Loesch
iHeartMedia appoints longtime executive Bobbie Loesch as Market President for its six-station cluster in Pittsburgh, effective immediately. Loesch joined the iHeart Pittsburgh group in April, 2004 as an Account Executive. She was promoted to Vice President of Sales in 2012, and most recently served as a More
Advertisement

FOX 5 Partners with Radio One Atlanta for Audio Simulcast
WHTA-FM-HD2 (Hot 107.9 HD2) in Atlanta
WHTA-FM-HD2 (Hot 107.9 HD2) in Atlanta
WAGA-TV (FOX 5) partners with Radio One in Atlanta to launch a 24-hour audio simulcast channel of the television station's streaming content. WHTA-HD2 (Hot 107.9 HD2) is now the home of non-stop content provided by FOX 5's digital properties. With this partnership, HOT 107.9 HD2 will simulcast over 100 hours More

FCC Takes Aim at Covert Radio Payola in Advisory
Federal Communications Commission (FCC)
Federal Communications Commission (FCC)
In a move to curtail covert manipulation of radio airplay, the FCC's Enforcement Bureau has issued a new enforcement advisory targeting radio stations that engage in undisclosed practices to influence music airplay. This development follows concerns raised by Tennessee Senator Marsha Blackburn about the More

Triton Digital, Optable Partner to Enhance Identity Tech
Triton Digital
Triton Digital
Triton Digital has announced a strategic partnership with identity management firm Optable, aiming to advance the audio publishing industry by integrating advanced user identity technologies. This collaboration is set to enable audio publishers to better manage and protect their More

Return to Menu

Advertisement

Subscribe to our Newsletter
Radio news and headlines delivered right to your e-mail box -- and it's free.

Advertisement

Advertisement