Good Karma Brands Names Sam Pines, Vinny DiMarco as MMs
| RADIO ONLINE | Monday, March 7, 2022 | 2:11pm CT |
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 Sam Pines and Vinny DiMarco |
Good Karma Brands (GKB) appoints Market Managers in both New York City and Los Angeles with the recent acquisition of WEPN (ESPN New York) and KSPN (ESPN Los Angeles). GKB partner and Senior Vice President Sam Pines (pictured far left), will be ESPN Los Angeles' Market Manager, and former ESPN Audio Senior Director of Sales Vinny DiMarco joins GKB as ESPN New York Market Manager.
"I couldn't be more excited to have both Sam and Vinny in their respective roles," said Good Karma Brands Founder and CEO Craig Karmazin. "Sam has distinguished himself as a leader both inside and outside the company, and will bring creativity and take a relationship-focused and marketing savvy approach to ESPN Los Angeles. Vinny's background at ESPN New York and his relationships within New York City and throughout both Good Karma and ESPN make him a well-liked and respected leader who will keep teammates, advertising partners and our fans at the forefront of all that we do and achieve."
Sam Pines joined Good Karma Brands in 2000, and since 2006 has led ESPN Cleveland as a Market Manager and Sales Manager. He writes a sales and leadership series, "Time to Win" coaching relationship-based selling and marketing, and is involved with numerous boards and nonprofits, including Milestones Autism Resources, Greater Cleveland Sports Commission and Folds of Honor.
"I'm excited to be part of the team at ESPN 710," said Pines. "It's rare that an opportunity comes along where we can invest our resources in a place that has such a well-established foundation of great local sports talk, significant play by play rights, including the 18-time champion Lakers, the Super Bowl Champion Rams, LAFC and the Angels, and the power and reach of ESPN's digital assets. I'm looking forward to bringing a marketing-first approach to working with advertisers to such a great city and sports community."
DiMarco joins Good Karma Brands from ESPN, where he managed multi-market, multi-platform sales across ESPN radio affiliates, and oversaw emerging categories, including sports betting and cryptocurrency. He started his ESPN career at ESPN New York as general sales manager.
"After working closely with GKB for so many years, inside Disney/ESPN, I'm thrilled to join the team and return to my roots in the local NY market," said Vinny DiMarco. "98.7 ESPN and 1050 ESPN's collection of assets is second to none. Our on-air talent is among the best in the business, and they resonate with every NY sports fan. Add to that our play-by-play partnerships with the Jets, Knicks, Rangers and Islanders and you have some of the most compelling content in all of Sports."
