TuneIn Makes Pan European Expansions via Partnerships

RADIO ONLINE | Wednesday, April 6, 2022

TuneIn

TuneIn inks partnership deals with Dutch broadcasters Talpa Network/OMS and Audiohuis Amsterdam and French broadcaster AirZen to bring local music and live news coverage to the platform. These deals are a part of TuneIn's ongoing global growth initiatives, expanding its content inventory available to listeners in continental Europe. Following the move, a new generation of European digital audio listeners will now be able to stream their preferred content on-demand via TuneIn.

According to a recent study, every week radio reaches 84% of European citizens, making it a crucial media source for listeners to stay connected in the post-COVID landscape in 2022. Additionally, as of 2020, revenue from European digital radio rose over 20% to 3.84B USD, helping pave the way for TuneIn's potential on the advertising side in the European market at-large.

"TuneIn is the world's largest platform for live audio and we are committed to partnering with the top broadcasters in all the markets we serve. As a part of our new broadcasting partnerships with Talpa Network/OMS, Audiohuis Amsterdam and AirZen, we'll continue to make true on that commitment and provide listeners access to the very best live local content," said TuneIn CEO Richard Stern. "Timely access to local news and information is more important than ever before. Our listeners want to know what's happening now, not what happened a week ago, or a month ago. Through these deals, we'll be able to deliver on this promise to our European listeners better than ever before."

"We are a Dutch media company and as such have an unrivaled understanding of our digital audio market. We know who our listeners are and what they care about. And we are happy to engage with advertisers in order to provide listeners tuning in to stations via TuneIn with up-to-date and relevant content. Working with TuneIn, we will do all we can to continue optimizing the listening experience," commented Talpa Network Director Digital Distribution Xander Czaikowski.

"Yearly digital audio consumption is rapidly growing. TuneIn is one of the most used ways of distributing our digital radio channels such as Sublime. The fact that Talpa Network/OMS has also teamed up with TuneIn, which is our sales agency, will help us monetize and provide listeners a better way of consuming our brands and to bring the messages of our advertisers to our listeners," added Audiohuis Amsterdam Managing Director Tom Klerkx.

"Our world is changing, we need to rethink our lives, to adapt them to the climatic, political and economical challenges. We need strength, and therefore media that brings us hope. AirZen, the first positive French-language radio station, is this media! AirZen has 320 podcasts per week, focusing on what is going well. We are delighted to have joined TuneIn last December. Our audience is growing now that we are on all connected speakers. Thank you very much to TuneIn," said AirZen CEO Anne-Marie de Couvreur.