iHM, Washington Commanders Ink 3-Year Audio Partnership
|RADIO ONLINE | Tuesday, April 12, 2022|
The Washington Commanders ink a new three-year partnership with iHeartMedia Washington, DC to be the team's radio broadcast partner. Beginning with the 2022 season, live gameday broadcasts will run on WBIG (BIG 100.3 FM) and will be featured on the station's website. In addition to the team's radio gameday broadcasts, the deal includes a lineup of programming across iHeartMedia DC's stations and on the iHeartRadio App, including access to archived radio broadcasts of the team's games via the Commanders channel.
"We are excited to team up with iHeartMedia as we enter our inaugural season as the Washington Commanders," said Washington Commanders President Jason Wright. "After careful consideration and a thorough evaluation process, we chose iHeartMedia to join our growing list of strategic partners because of their shared commitment, creative approach and aggressive plan for elevating the fan experience through their prioritization of our football games, content and events across their many radio and online platforms."
He added, "With the largest reach in the DMV, and as the most downloaded and streamed podcasting publisher in the United States, iHeartMedia outperforms competitors in every demographic and daypart. We feel confident this partnership will be a win for all parties involved, but especially for our fans who will benefit from expanded access and content within the DMV and beyond."
The partnership will also connect Commanders fans to iHeartMedia DC's large portfolio of talent, including air talent and artists, through in-market team and iHeartMedia events such as Commanders' Draft and Training Camp activities and iHeartMedia's WIHT (HOT 99.5)'s Jingle Ball, WMZQ-Fest, DC101-derland and WASH Holiday.
"The Washington Commanders are an iconic brand that we are excited to join forces with," said iHeartMedia Sports President Kevin LeGrett. "President Jason Wright and his team are doing great work on the branding of the Commanders and the passion fans have for this team is infectious. This is going to a powerful partnership."
"iHeartMedia DC is thrilled to announce the inaugural broadcast partnership with the Washington Commanders," added iHeartMedia Region President Aaron Hyland. "We are incredibly excited to deliver all of the live Washington Commanders action to the DMV and beyond by utilizing BIG100 and iHeartMedia's unmatched reach in broadcast, podcast, streaming audio and live events."
The partnership with the Commanders represents iHeartMedia's 18th National Football League partnership.
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