Home Login RADIO ONLINE RSS Facebook
Advertisement

Steve Smith and Tim Richards Launch Consulting Group


Smith Richards Collective
Smith Richards Collective

Veteran radio senior execs Steve Smith and Tim Richards and digital marketing strategist Heidi McIvor-Allen have joined forces to launch a new radio consulting group, the Smith Richards Collective. The Smith Richards Collective brings radio operations, programming and digital marketing experience to radio stations and groups to help stations grow their audience and revenues, while saving money.

Smith said, "At the most comprehensive level, SRC has the ability to assist in programming an entire cluster or group of stations in all formats. We're approaching the industry in a way that fits today's needs."

Richards added, "This is a full-service venture offering a wide spectrum of services that can be tailored to each client's unique needs with the goal of improving the product while achieving immediate savings."

In addition to podcast and radio talent coaching services, the new firm offers full-service consulting for radio stations and groups. Services include brand growth and strategy, music strategy and scheduling, production, imaging and talent services -- including locating quality tracked talent and station voice talent, audience targeting and contesting and reviewing and improving ratings.

The Smith Richards Collective also includes an embedded full-service digital marketing agency, McIvor Marketing, which offers stations and groups a full spectrum of digital resources and support, including email marketing, podcast development and support, social and digital advertising, website development and creative support, as well as training for sales and programming, led by partner Heidi McIvor-Allen.

Richards' radio career spans over 30 years, with stops in Tucson (KRQ), Boston (WBMX), Detroit (WKQI), Chicago (Q101) and Phoenix (KZZP, KALV, KMLE). He has worked with many of the industry's best talent and brands, including Mojo in the Morning, Johnjay and Rich and The Morning Mess.

Smith has more than 34 years of major market radio experience. He spent 11-years as VP of Programming at Cox Media Group, and before that he was SVP of Programming for Clear Channel/iHeartMedia, SVP of Programming at AM/FM, and VP/Programming at Emmis Broadcasting. He is also a two-time Billboard Consultant of the Year. Smith has extensive experience coaching and developing morning shows and talent, including Ryan Seacrest, Bigboy, Johnjay and Rich, Brooke and Jubal, Miguel and Holly, Rickey Smiley and more.

Digital marketing strategist Heidi McIvor-Allen, owner of McIvor Marketing, has been in the digital marketing space for over 13 years. She spent five of those years working on the digital side of radio in both Saginaw, MI, and Atlanta, followed by eight years in the agency world. McIvor-Allen has worked extensively in sales and execution with significant expertise in automotive, events, hospitality, e-commerce and more.

Richards' separate service, Audience Targeting Strategy, continues to be available to stations through Benztown.

Advertisement

Latest Radio Stories

AdLarge, fwd. Up Ilwira Marciszek to EVP/Revenue Ops
Ilwira Marciszek
Ilwira Marciszek
AdLarge and the fwd. network promote 14-year company vet Ilwira Marciszek to Executive Vice President of Revenue Operations. In her new role, Marciszek will oversee all digital operations and lead strategic initiatives aimed at boosting partnerships and driving revenue growth. With a background spanning More

Radio.Cloud, Quu Inks Partnership to Enhance Visual Radio
Radio.Cloud and Quu
Radio.Cloud and Quu
In a development announced at the 2025 NAB Show, Radio.Cloud and Quu have formed a partnership that will allow Radio.Cloud to directly integrate metadata with Quu's innovative visual services. This collaboration allows for integration of dynamic visual content with traditional audio programming. More

Study Highlights the Need for Clear Podcast Definitions
Edison Research
Edison Research
Oxford Road, in collaboration with Edison Research, has unveiled a comprehensive white paper titled "What is a Podcast?: Preserving its Essence, Structuring for Expansion." This pivotal study provides a detailed examination of the evolving landscape of podcasting, emphasizing the challenges posed by industry More
Advertisement

KNBR Extends Partnership with Giants Through 2028
KNBR (The Sports Leader) in San Francisco
KNBR (The Sports Leader) in San Francisco
KNBR (The Sports Leader) has renewed its broadcast agreement with the San Francisco Giants, extending its role as the Major League Baseball team's flagship station through the 2028 season. This renewal celebrates a partnership that began in 1979, making it one of the longest-running More

680 The Fan and Braves Extend Flagship Partnership
WCNN (680 The Fan) in Atlanta
WCNN (680 The Fan) in Atlanta
Dickey Broadcasting Company inks an extension of its flagship partnership with the Atlanta Braves, continuing its sixteen year collaboration. Under the twelve-year extension, WCNN (680 The Fan) will remain the exclusive radio home of the Atlanta Braves, providing coverage of all games, expert analysis, and More

Life 101.9 Welcomes Seth Baron as Engagement Director
Seth Baron
Seth Baron
KNWS (Life 101.9) in Waterloo, IA, welcomes Seth Baron to its team as the new Engagement Director and evening host. He officially joined the University of Northwestern-St. Paul Contemporary Christian outlet on March 31 is a graduate of Olivet Nazarene University with a degree in Marketing, has been actively More

Return to Menu

Advertisement

Subscribe to our Newsletter
Radio news and headlines delivered right to your e-mail box -- and it's free.

Advertisement

Advertisement