iHM Names Sarah Van Mosel as iHeart Audience Network EVP

RADIO ONLINE | Monday, May 2, 2022 | 11:27am CT

Sarah Van Mosel

iHeartMedia names Sarah van Mosel as Executive Vice President of the iHeart Audience Network (iAN), a new service from iHeart that is meant to simplify audio advertising. She most recently served as the Chief Revenue Officer at Stitcher, leading podcast revenue strategy across SiriusXM, Pandora and Stitcher. Van Mosel was part of the leadership team that oversaw Stitcher's acquisition by SiriusXM in October, 2020. Following the acquisition, she was responsible for integrating Stitcher's sales organization.

As Executive Vice President for the iHeart Audience Network, van Mosel will additionally assist with iAN sales operations, publisher development and podcast slate partnerships for iHeartPodcasts, the No. 1 podcast publisher globally according to Podtrac. With her experience as a force in the podcasting business, van Mosel will work closely with Carter Brokaw, President of Digital Revenue Strategy to bolster iHeart's continued growth in the space.

"The iHeart Audience Network is the first and only audio marketplace that seamlessly unifies all forms of audio with one common set of audiences, and we're thrilled Sarah is bringing her expertise, vision and talent to take these unique capabilities to their full potential for advertisers and publishers," said iHeartMedia Digital Audio Group CEO Conal Byrne. "She's been at the forefront of innovation in podcasting from the very beginning and her unique perspective on the rapidly growing medium will ensure this venture becomes the premier service for all brands. The team is looking forward to seeing where she takes iAN next."

Van Mosel has also held multiple executive roles within the podcast space. As Chief Podcast Sales and Strategy Officer at Market Enginuity, she built the monetization engine for podcasts from PRX, Radiotopia, The Moth and TED Talks Daily. In addition to overseeing revenue generation, van Mosel drove content acquisition and business development across 13 public media stations in the top 10 U.S. markets. Prior to Market Enginuity, van Mosel has also held senior positions at Acast and WNYC. Additionally, she's a founding member of the IAB Podcast Working Group.

"My path to iHeart has been a long one, but each step of the way has equipped me with the exact set of skills I need to lock arms with this outstanding team," said van Mosel. "Anyone who knows me knows I love to build. I love to push the industry forward. The team at iHeart is poised to completely transform the audio industry and I can't wait to be a part of it."