Gracenote Helps Samsung Optimize Podcast User Experiences
| RADIO ONLINE | Wednesday, May 4, 2022 | 12:25pm CT |
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 Gracenote |
Gracenote, a provider of entertainment metadata, content IDs and related offerings, will provide the Gracenote Audio On Demand data solution to Samsung Electronics under a new agreement. Gracenote Audio On Demand will power the Samsung Podcasts offering available through the Samsung Free app on its mobile devices and tablets. This integration enables Samsung to deliver personalized podcast experiences to better entertain, inform and engage users.
Gracenote Audio On Demand enables search and discovery of podcast content across digital entertainment platforms and devices. First launched in 2020, the solution is now one of the largest podcast datasets covering more than two million unique podcast series and 80 million episodes. The offering utilizes Gracenote's long-running content metadata expertise and industry-standard content IDs.
The Samsung Free app available on Samsung devices in the U.S. and Europe will integrate Gracenote Audio On Demand to enable market-specific playlisting capabilities and deliver more locally relevant podcast recommendation results. Through more personalized podcast recommendations which match listeners' preferences, tastes and moods, Samsung will be able to maximize engagement on its app and user satisfaction with its devices.
According to Nielsen, podcast consumption is up 40% since 2018 in the U.S. With rising interest in podcasts and an ever-expanding universe of available content, seamlessly connecting consumers to the podcast shows and episodes they're interested in better enables discovery of new content.
"User experiences focusing on podcast content represent the next big opportunity for device makers and entertainment services to drive audience engagement," said Gracenote Chief Product Officer Simon Adams. "We're confident that by integrating Gracenote Audio On Demand, Samsung will optimize podcast recommendations and discovery across their devices and apps enabling users to get maximum enjoyment from the ever-increasing time spent with podcast content."
