Home Login RADIO ONLINE RSS Facebook
Advertisement

Uforia Expands Podcast Offerings Reaching Broader Audiences


Uforia
Uforia

Uforia, TelevisaUnivision's audio network for company's music and audio properties spanning radio, podcasts, audio app and live concert series, has announced the expansion of its podcast programming during the 2022 IAB Podcast Upfront. Delivering more than 40 hours of original content per week, Uforia is one of the largest and fastest-growing Hispanic podcast network in the U.S.

Focused on developing in-culture, and authentic content for Hispanic audiences, Uforia is executing on a three-pronged content strategy to expand its podcast programming in 2022:

  • Direct From Air: leveraging existing TelevisaUnivision IP and talent to create fresh content with brands and personalities already familiar to Hispanic audiences.

  • Internal Content Creation: developing brand-new IP in the genres that appeal the most to Hispanic audiences: news, paranormal, wellness and wellbeing, spirituality, and comedy.

  • Co-Productions: developing new IP, and new productions with Hispanic content creators to develop new and culturally resonant content in Spanish, English, and Spanglish and generate an immersive experience through audio storytelling. As part of this strategy, Uforia recently signed a first look deal with FONI Entertainment, a Spanish-language comedy and content powerhouse to develop comedic podcast originals with their stand-up comedians and writers.

"Uforia provides Hispanic audiences with an entire ecosystem of audio content that authentically and uniquely caters to them, creating an intimate sense of community," said Univision Radio President Jesus Lara. "By expanding Uforia's podcast network offerings, we're serving Hispanic audiences with an audio ecosystem with new content that promotes the diversity of our culture, through authentic voices and stories."

Uforia's line-up of original podcast productions slated for launch later this year includes:

  • Crimenes Paranormales, a podcast combining paranormal activity and true crimes that have taken place in Latin America produced in Spanish and English.

  • Demonios De Topo Chico, a true-crime podcast that follows Doctor Balli, known as Alfredo Balli TreviƱo, a Mexican doctor sentenced to death for murder in the city of Monterrey, Mexico in the late 1950s and became the inspiration of the iconic villain Hannibal Lecter.

  • Univision Investiga, a podcast led by Univision News award-winning investigative unit and special guest journalists, to tell stories of controversial issues and uncover cases of corruption, drug trafficking, labor exploitations, cults, con artists, and many other stories. Univision Investiga will uncover the stories that others will try to hide.

According to the Nielsen Listener Report, the demand for content geared toward Hispanic audiences has grown by 59%, and Uforia is set to fill that void with exciting and new in-culture content that elevates and celebrates Hispanic culture. In just ten months, Uforia has experienced increased growth numbers, with the size of its podcast listenership growing a 89% from February to December, 2021.

Advertisement

Latest Radio Stories

NPR Names Thomas Evans as Editor in Chief
Thomas Evans
Thomas Evans
NPR appoints Thomas Evans as Editor in Chief and Marta McLellan Ross as Chief of Staff. Evans will oversee NPR's global newsroom, shaping editorial standards and coverage across broadcast, digital, and emerging platforms. He most recently served as Managing Editor, Editorial Review, where he led an Editorial More

Charlie Kirk Fatally Shot During University Event
Charlie Kirk
Charlie Kirk
Conservative activist and Salem Radio Network host Charlie Kirk died Wednesday, September 10 after being shot while hosting an event at Utah Valley University. He was 31. President Donald Trump announced Kirk's death on Truth Social, writing, "The Great, and even Legendary, Charlie Kirk, is dead. No one More

Civic Media Expands in Milwaukee with WZTI-AM Deal
Civic Media
Civic Media
Civic Media is expanding its footprint in Wisconsin with the acquisition of WZTI-AM (1290) and two FM translators in Milwaukee from the Milwaukee Radio Alliance. Pending equipment installation and engineering coordination, the new outlets are expected to relaunch on Wednesday, More
Advertisement

Radio Still Dominant in Cars Despite Growth of CarPlay
Edison Research
Edison Research
A new Share of Ear report highlights that AM/FM radio continues to command the largest share of in-car audio listening among Americans 13+, even as connected car platforms such as Apple CarPlay and Android Auto gain traction. As of the second quarter of 2025, just over one-third of Americans now have More

FCC Issues Six-Figure Fines Against MA, NJ Pirates
Federal Communications Commission (FCC)
Federal Communications Commission (FCC)
The Federal Communications Commission has levied significant penalties against two unlicensed radio operators in separate enforcement actions, continuing its crackdown under the PIRATE Act. In Massachusetts, the Commission proposed a $60,000 fine against Radio Energy, Inc. and its president Pelege More

WHMI-FM to Host First Annual ''WHMI Cares'' Radiothon
WHMI-FM in Howell, MI
WHMI-FM in Howell, MI
WHMI-FM is launching its first annual "WHMI Cares" Radiothon on Thursday, October 9, with proceeds benefiting several local organizations dedicated to helping those in need across Livingston County. The thirteen-hour event will run from 6am to 7pm from the station's Howell, MI studios. Morning hosts Chuck More

Return to Menu

Advertisement

Subscribe to our Newsletter
Radio news and headlines delivered right to your e-mail box -- and it's free.

Advertisement

Advertisement