Acast Ups Jack Preston to Global Head of Acast Creative

RADIO ONLINE | Friday, May 13, 2022

Jack Preston

Acast promotes Jack Preston to Global Head of Acast Creative, its in-house creative ad solutions team. Acast first launched Acast Creative for its European markets in 2019, before expanding globally regions including the U.S. In this new role, Preston will continue to develop Acast's relationships with both the clients and creators, continuing to introduce new ad formats into the medium and work with the company's group of regional creative directors.

Preston said, "When we enter into a partnership with a brand and a creator, we don't just want people to hear the campaign - we want them to be truly listening, watching and experiencing them everywhere. A podcast can now be so much more than something you just listen to, so while all our campaigns will continue to have audio and storytelling at their heart, we want to work with creators and brands on bigger, more ambitious executions that take place across multiple platforms."

Preston has more than a decade's experience creating multichannel campaigns for brands, and since joining Acast has led an overhaul of its advertising offering for clients. Before joining Acast, Preston led content and social strategy at Virgin.