Focusrite Teams With Global Podcast Platform Acast

RADIO ONLINE | Wednesday, May 25, 2022

Acast and Focusrite

Focusrite, an audio interface manufacturer, teased its plans at The Podcast Show 2022 to team up with Acast. The companies will collaborate on forthcoming projects designed to better serve their mutual podcaster audiences. The project -- more details of which will be announced early next month -- will provide podcasters with access to the best technology and innovation from the two audio firms.

Focusrite has served a customer base of professional, commercial and hobbyist creators for more than three decades with its best-selling audio interfaces. Used by recording musicians, producers and podcasters alike, Focusrite interfaces provide the high-quality production of recorded sound whilst making creators' access to recording tech as easy as possible. Now, with Acast, they aim to keep creators at the heart of future product development.

Focusrite Head of Brand and Marketing Nicholas Howlett commented, "Focusrite puts creators' needs at the forefront of every decision we make -- an ethos we share with Acast. By bringing our two brands together, we're learning how to better serve our customers and ultimately see more creators empowered to share their stories. This partnership will see more podcasters -- and more podcasts -- emerging with better quality audio than ever before."

Acast Global Director of Business Development and Strategic Partnerships Marie Abesamis added, "Acast wants to make it as easy as possible for anyone who has a voice to start their own podcast. Focusrite produces some of the best audio tech around, so partnering with them helps give our podcasters access to even more of the tools they need for success."