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Webinar Available for Hot New Radio Format in Canada


Coleman Insights and Alan Burns and Assoicates
Coleman Insights and Alan Burns and Assoicates

Coleman Insights president Warren Kurtzman and Alan Burns & Associates founder Alan Burns will present new research on a new format in Canada labeled Social FM, that infuses more personality content in music radio. In a free webinar on Thursday, June 2 at 2pm ET, Kurtzman and Burns will take a look at the format's biggest success so far -- Now! Radio in Edmonton -- and provide attendees with insights on what is driving the station's performance and the core perceptions listeners have of the brand.

"Given the success of Now! Radio in Edmonton and the expansion of the format to Calgary, Winnipeg, and Toronto, we expect that radio broadcasters beyond Canada will start taking a closer look at Social FM," said Burns. "This is especially true given that the need for radio stations to provide content that consumers can't get anywhere else is greater than ever."

"The research Coleman Insights and Alan Burns & Associates will share in this webinar will provide insights into what drives listeners to use Now! Radio in Edmonton and the perceptions they have developed of the station," added Kurtzman. "This will help broadcasters considering the format understand what they need to accomplish in order to be successful with it."

Registration is now open for the "Personality on Music Radio Stations: New Research on Social FM" webinar by clicking here.

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